上海奇笙配资

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期货配资
领袖 创业

“先销售后生产”如何创造无中生有的品牌神话

时间:2016/5/18 16:02:00  来源:世界服装鞋帽网 点击:

  GONGLVEYIWUZHONGSHENGYOU

  YIBANLAIJIANG,DEQIDONGZIJINZUISHAOYAO100-500WANRENMINBI,BINGQIEBIXUXIANSHENGCHAN,ZAIXIAOSHOU。DANBIZHEQUESHISHIZAIZAIDIMUDUGUOYICHANGWUZHONGSHENGYOUDEPINPAISHENHUA。

  2002NIAN8YUE,MOUXINPINPAINVZHUANGJUEDINGZAILIANGZHOUHOUZHAOKAIPINPAIFABUHUI。WEILESHUANGGUANQIXIA、YIQIHECHENG,GONGSILIYONG7TIANSHIJIAN,ZHAOMULE3MINGFUZHUANGPIFAYEWUYUAN;TONGSHIJIANGFABUHUIXIAOXITONGGUOMEITIJIZHONGTOUFANG。BENLAIYISHIWANSHIJUBEI、ZHIQIANDONGFENG,RANER,JIHUABURUBIANHUA,SHEJISHIHEBANSHIDETURANCIZHI,JIANGFABUHUIJIHUBIANCHENGLEXIAOTAN。YUANYINSHI,SUOYOUDEYANGYIDOUHAIMEIYOUZHIZUOWANCHENG。

上海奇笙配资  JINGUANRUCI,WENZHOUSHANGRENDEJUEQIANGXINGGEHECHUBIANBUJINGDEQIPO,BINGWEIDONGYAOTAMENDESHIJIANBIAO。ZHAOPIN!ZHAOPIN!ZHIDAOFABUHUIDEQIANYITIAN,XINDESHEJISHICAIWANQUANGAODING。YANGYISHIXINRENSHEJISHICONGJIALIDAILAIDE,LIANSHANGBIAODOUMEILAIJITIE,JIUBEISONGDAOLEWUZHOUDAJIUDIANDEFABUHUICHANGYOUYUGUANGGAOXIAOYINGHEXINZHAOYEWURENYUANDENULI,100DUOMINGLAIZIQUANGUOGEDIDEPIFASHANGHUIJIDAOFABUXIANCHANGWUCANHEWANCANDEFENGSHENGYANSHILECHANPINFABUHUIDECONGMANG。DUIYUYIXIEHAOSHUANGDEJINGXIAOSHANGLAISHUO,GONGSIDEQIANTUYAOKANLAOBANDEWEIRENHECHUSHOUCHENGDU;ERDUIYUBENGUSHIDEZHURENGONGLAIJIANG,QUANBUDE20WANJIADANGDOUFANGZAILEHUICHANGHECANZHUOSHANG。JIEXIALAI,YAOZUODEJIUSHIRUHEYINGFUZHEIXIEKESHANGDAOZIJIJIANLOUDEGONGSISHIDIKAOCHA。

  ZHEISHIHOU,QIMIAODESHIQINGFASHENGLE。ZHEIWEILAOBANGUYIANPAISUOYOUKEHUZAITONGYIGESHANGWU,DAOZIJIPIANPIDEBANGONGSHIQIATAN。DANGKESHANGMENBEIDABAJIEDAOGONGSIDESHIHOU,FAXIANGONGSISUIRANXIAO,DANCAIWUSHIMENKOUQUEPAIMANLEDENGHOUJIAODINGJINDEJINGXIAOSHANG。QIZHONG,BUFALIANGGEJINGXIAOSHANGLAIZITONGYIGEDIQU,WEILEZHENGDUODUJIAJINGXIAOQUANDADETOUPOXUELIU。ZHEIWUXINGZHONGJISUOYOURENYIXINHAO:YIDINGYAOMASHANGDINGHUO!JIUZHEIYANG,40GEDADAXIAOXIAODEKEHUCONGJIBAIYUANDAO3WANYUAN,FENFENJIAOCHUDINGJIN。ERZHEIJIAQIYEZHENGSHIKAOZHEZHEIDIYIBIGONG50WANDEDINGJIN,ZAI14TIANHOUSHENGCHANCHULEDIYIPIQIUZHUANG,CONGERMAICHULEZHONGYAODEYIBU。MUQIAN,GAIPINPAIDENIANXIAOSHOUEYIGUO5000WANYUAN,BIANBUQUANGUODEWANGDIANDA90JIA。

  GONGLVEERFANKEWEIZHU

上海奇笙配资  XINSHENGPINPAIDEFENGXIANFEICHANGDA,RUGUOBUZOUYIPIFAJINGYINGWEIZHUDEYINGXIAOLUXIAN,SHIBIYAOJINGLIZIJIKAIDIANDETONGKU。PANGDADEJIANDIANKAIZHIBUSHUO,GUANGSHICHANPINDEZHUNBEI,JIUSHIRANGRENFEICHANGTOUTENGDESHIQING。ZHUNBEIDUOLE,KONGPAKAIBUCHUNEIMEDUODIANPU,HUOYAZAISHOUSHANG3GEYUE,JIUYIWENBUZHI;ZHUNBEISHAOLE,GENBENLIANYIGEZHUANJUDOUCHENGBUQILAI,ZHICHENGBULEJIGEYUE,JIUDEGUANMEN。

  MOUZHUMINGZHIYEZHUANGGONGSIYUANLAIYIDAILIXIANGGANGNANZHUANGWEIZHUYE。ZAICHUANGLIZIYOUPINPAIQIAN,GAIGONGSIJIANGNVZHUANGHUOPINZUOWEIPEITAOCHANPINZAINANZHUANGDIANZHONGCHUSHOU,PINZHONGSUIRANBUDUO,DANLIRUNFENGHOU。DANGRAN,WEILERANGLIANGGEPINPAICHUXIANZAITONGYIGEZHUANJUZHONG,GONGSIYEZUOLEBIYAODEGONGGUANGONGZUO。JINGGUO1996NIANBANNIANDEMOHE,GONGSISHANGSHANGXIAXIAZAISHITANQINGCHUSHICHANGXUQIUDETONGSHI,WANCHENGLEBIYAODEZIBENJILEI,BINGYU1997NIANDAGUIMOSHENGCHANSHANGSHI,YIJUHUODECHENGGONG。YUCITONGSHI,YUANLAIDENANZHUANGDIANYEZHUJIANBEILIRUNGENGGAO、XIAOSHOUEGENGDUODEZIYOUPINPAISUOTIDAI,HENKUAIBIANCHENGWEIQUANGUOSHIDATONGLEIPINPAIZHIYI。

  GONGLVESANJIEJISHENGDAN

  BINGBUSHISUOYOUJINGYINGZHEDOUYOUJIHUIHESHILIDAILIBIERENDEPINPAI。HENDUOZISHENDESHEJISHI,YINWEIMEIYOUZUGOUDEZIJINZHICHI,SUOYIWUFAZIJIDUCHUANG。TAMENZHONGYIBUFENRENXUANZELEYUBIERENHEHUOKAIBANQIYEDEFANGSHI,CHUANGLIBINGWEIXIPINPAIDEFAZHAN。ZHEIZHONGQIYEZHONG,SHEJISHISUOZHANDEGUFENYIBANHENDUO,YINCIGONGSIDETOUZIGUIMOWANGWANGBUDA,JIBENSHANGYITONGXUEHEHUOHUOPENGYOUHEHUODEZUOFAJUDUO。QIBUDI,ZIRANJINZHANHUIMANXIE。YOUQISHIHENDUOCONGHAIWAIHUILAISHENZHIDEGUOJIANGDESHEJISHI,MANMANJIUHUIHENBUSHIYINGPINPAIYUEZUOYUEDIDANG、YINGXIAOSHICHANGHUA、SHEJIYONGSUHUADESHENGYIRENSIWEI,JIEGUOKENDINGYISHIBAIGAOZHONG。

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  ERYOUXIEDAPAISHEJISHIQUEFEICHANGYOUTOUNAO。TAMENHUIGUOHUOXUECHENGHOU,XIANHUIDAOYIJIADAXINGQIYETATASHISHIDIJIBIERENDAGONG,RANHOUZAIJIEYONGZHEIXIEQIYEDEZIJINSHILI,LAIWANCHENGZIJIDEPINPAIMENGXIANG。TONGSHI,TAMENHAIJIEYONGMEITIBUDUANXUANCHUANZIJI。ZHEIXIEDAQIYEWANGWANGMEIYOUJINQIDEZIJINYALI,KEYIFANGRENSHEJISHIDADANDIWANCHENG“GAODANG—ZAIGAODANG”DESHEJILINIAN,SIHUSHIZHITUMINGBUTULI。LIANGNIANGUOHOU,SUIRANQIYECHUXIANYIXIEKUISUN,DANPINPAIXINGXIANGHAIZAI。ZHEISHIHOU,SHEJISHIYIJINGLEJIESHICHANGGUILVLE,TAMENKEYIHENQINGSONGDIZAIGAODANGPINPAIJINGZHENGZHONGZHUAZHUMAIDIAN。YUSHI,KAODAGONGWANCHENGDEDUOXIANGJILEIJIUCHENGLEZIYOUPINPAIDEDONGLIYUANQUAN。ZHEISHIHENDUOGUOWAISHEJIMINGJIADECHENGGONGFABAO,XIANZAIZHONGGUOYEYONGXIANCHULEDALIANGLEISIDECHENGGONGANLI,ZHIDEGUANGDAFUZHUANGYEJIEDECHUANGYEZHECANKAO。

  GONGLVESILIANHUANMIAOJI

上海奇笙配资  1996NIANDI,BIZHECENGJINGSHOUMINGZAITIANJINSHICHANGTUIGUANGPINPAINVZHUANG。DANGSHI,DADUOSHURENBINGBUKANHAOTIANJINSHICHANG,BEIJINGBUFENZHUMINGZHIYENVZHUANGZHENGZHUNBEICHECHUGAISHICHANG(QISHIZHUYAOYUANYINSHIZHEIXIEPINPAIPUBIANZAITIANJINSHICHANGCAIQUJINGXIAOZHI)。WOMENDEMUBIAOZHIYOUYIGE,NEIJIUSHIKUAISUZAITIANJINSHICHANGDAKAIJUMIAN,ZHENGQUKEHUQUNTI,YINWEIDANGSHIDEJINGZHENGHAIBIJIAOXIAOSUIRANTIANJINDEXIAOFEINENGLIBIDONGBEIHEBEIJINGSHICHANGDIHENDUO,JINRUHOUFAXIAN,XIANSHIBIXIANGXIANGDEYAOKUNNANDEDUO。DANGSHI,TIANJINDELIANGJIAZHUNGAODANGSHANGCHANG,TIANJINYOUYISHANGCHANGHEKAIXUANMENSHANGCHANG,DIYIGEYUEXIAOSHOUEHAIBUDAO3WANYUAN。YINCI,JINGUANWOMENDEZHILIANGHEKUANSHIHENHAO,DANSHIBINGMEIYOUTIANJINSHIMINYUANYIRENGOUWOMENXIANGDUIGAOJIADEXINPIN。WEISHIYINGSHICHANGXUQIU,WOMENJIDIAOYIPIDIZHEKOUCUXIAOCHANPINRUJIN,YIJINHUCHENGBENDEJIAGEFASHOU。ZAIKEHUGOUMAIDETONGSHI,WOMENHAIFAFANG100-400YUANDEDAIJINQUAN。

  CHUNJIEGUOHOU,DANGWOMENDEXINPINSHANGSHISHI,DAPIDESHIMINWEILEXIAOFEIDIAOSHOUZHONGDEDAIJINQUANYOUFENFENHUIDAOWOMENZHUANJU。ZHEIYANGXUNHUANLE2GEYUEHOU,WOMENSHOUDAOLELIGANJIANYINGDEXIAOGUO,PINPAIYEYONGYOULEPANGDADEGUDINGXIAOFEIQUN。

上海奇笙配资  HOULAIDEDUONIANZHONG,WOMENDECHANPINYIZHISHIGAIDIQUTONGLEICHANPINDELONGTOULAODA。XIANZAI,WOMENDEZUOFAYEGENGJIAPINPAIHUA。YINWEIXIANZAIDEVIPGENZONGXITONGYUELAIYUEQIANGDA,ZHEIYIDIANWOJIANGZAIRIHOU“XIAOLIZANGDAO”GONGLVEZHONGXIANGXIJIESHAO。

  GONGLVEWUKUROUCELVE

上海奇笙配资  XIANGBIZHEISHIHENDUOFUZHUANGGONGSILAOBANDOUYONGGUODECELVELE。MUQIAN,ZAIZHONGGUOBEIFANGSHICHANG,XIAOSHOUCHUANGKOUDEKUIFABIJIAOYANZHONG。DADUOSHUFUZHUANGQIYEWEILEXIYINJIAMENGSHANG,DOUZAIPINPAITUIGUANGFANGMIANXIALEYIFANKUGONG。

  YIBEIJINGWEILI,RUGUOZHONGGAODANGPINPAIMEIYOUNENGLIZAIYANSHA、SAITEKAIDIAN,JIUHENSHAOHUIZIDONGZHAOSHANGMEN。YUSHI,PINPAIQIYEZHIHAOSHAFEIKUXINDIMO,JINGJINGYEYEDIDENG。ZHONGYULUNDAOZIJIKAIYELE,KEKAIYEHOUDEXIAOSHOUQINGKUANGQUEBUYIDINGWENDING。JINGMINGDESHANGRENHUIXIANGJINYIQIEBANFA,BAOCHIZHAOPAIDIANPUDEXIAOSHOUE。BIZHEFAXIAN,HENDUOCHANGJIAZAI3、4YUEFENPAICHUDALIANGRENSHOU,DAOZHAOPAIDIANPUYONGXIANJINGOUMAIZIJIDECHANPIN,ERGENGYOUXINJIDEPINPAISHANGHUIZAIZHEIGEJIEDUANZAGUOMAITIE,ZHENGQUSHANGCHANGGONGXIANGKONGJIANNEIDEPINPAIZHANSHIZHOUQI。CHANGJIADEMUDEHENMINGXIAN,XIAOGUOYEHENHAO。HUA3-5WANDEDAOKOU,KEYIZENGJIA10JIDAO20JIWANDELIUSHUI。ZIJIDEDIANLIMEITIANRENTOUZANDONG,ZHEIXIAOXIAODEGUANGGAOFEIYONG,YONGBULEDUOZHANGSHIJIANJIUFANZHEGENTOUZHUANHUILAILE。


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