上海奇笙配资

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领袖 创业

ZARA击败H&M和优衣库 商业模式经得起考验

时间:2016/6/17 16:37:00  来源:世界服装鞋帽网 点击:

  XIBANYAKUAISHISHANGZARADESHANGYEMOSHI,XIANRANSHIYIGEKEYIJINGDEQINUANDONGHUOQIHOUYINSUDESHANGYEMOSHI,ZHEIDUIZARADESHISHANGLINGSHOUJINGZHENGDUISHOUMENLAISHUOYUELAIYUEKEPA。

上海奇笙配资  ZaraMUGONGSIInditexJITUANDIYIJIDUYEJIZAICIZHANXIANQIANGSHIZENGZHANG,PINGJIEQIWENJIANDEKUOZHANGCELVEHEQIANGDADEDIANSHANGWANGLUOJIBAIJINGZHENGDUISHOUH&MHEYOUYIKU,BAOCHIQIZAIKUAISHISHANGDEBAZHUDIWEI,CAIBAOFABUHOU,InditexJITUANGUJIAYINGSHENGDAZHANG5.5%LUDEMEIGU29.52OUYUAN。

上海奇笙配资  InditexJITUANDIYIJIDUYINGYEEDA48.8YIOUYUAN(HE54.6YIMEIYUAN),BIQUNIANTONGQISHANGZHANG12%,GAIJIEGUOCHAOGUOFactSetFENXISHIZAOQIANYUJIDE48.4YIOUYUAN。

上海奇笙配资  YIHENGDINGHUILVJISUANZAI2YUE1RIZHI4YUE30RIQIJIANSHOURUDAZHANG17%,JINGLIRUNZENGZHANG6%DA5.54YIOUYUAN(HE6.2YIMEIYUAN)。

  ZHEIYIQIANGJINGSHITOUYIJINGYANXUDAOCAINIANDIERJIDU,ZAI5YUE1RIZHI6YUE13RIQIJIAN,HENGDINGHUILVJICHUSHANGYINGYEEMENGZHANG15%。

  InditexJITUANDEQIANGJINGYEJIZHENGZAIBAH&MJITUANHEYOUYIKUMUGONGSIXUNXIAOPAOZAIHOUMIAN,H&MBAOGAOCHENGZAIJINGLIGUODIYIJIDUJINGLIRUNDAFUXIAHUAHOU,WUYUEYINGYEEYOUSUOZENGZHANG,BAOHANZENGZHISHUIZAINEIANDANGDIHUOBIJISUANYINGSHOUZENGZHANG9%,ERCIQIANDE4YUEZENGZHANGWEI5%;XUNXIAOJINNIANDIERJIDULIRUNCHENGXIANEHUA,BINGDIERCIXIADIAOLEQUANNIANSHOUYIYUQI,GONGSICHENGZHUYAOSHOUDAOQUANQIUQIWENNUANHUA,XIAOFEIZHEDUIDONGZHUANGXUQIUXIAJIANGDEFUMIANYINGXIANG,ERZHEIGECAINIANDEQIANSANGEJIDU,GONGSILIRUNXIADIE30.2%。

上海奇笙配资  BernsteinFENXISHIJamie MerrimanHEJennifer WongZAIYIFENYANJIUBAOGAOZHONGZHICHU:“ZAIDADUOSHUSHISHANGLINGSHOUSHANGBAOYUANTIANQIJIXIAOSHOUHUANJINGDAILAIDEFUMIANYINGXIANGSHI,InditexJITUANDEYEJIJIEGUOZHENGMINGLEDEQIANGDALILIANGHEQICHUANGZAOZHUOYUEYEJIDENENGLI。”

  InditexDONGSHIZHANGJIANCEO Pablo IslaZAIDIANHUAHUIYIZHONGBIAOSHI:“CHUQUHUILVYINGXIANGJITUANYINGYEEHUODEQIANGJINGZENGZHANG,MAOLILVYEJIANGHUODEZENGZHANG,DIYIJIDUTONGBIYINGYEEZAISUOYOUSHICHANGQUYUJUNSHIXIANZENGZHANG。WOMENJIANGCHIXUWAJUEInditexJITUANZAIQUANQIUZENGZHANGDEZHONGYAOSHICHANGJIHUI。”

上海奇笙配资  ZHEIWEIGAOGUANJIANGJITUANDEQIANGSHIBIAOXIANGUIGONGYUQIKUAISUXIANGYINGDESHANGYEMOSHI,YOUYUDABUFENSHENGCHANZONGBUWEIYUXIBANYA,YINCILINGSHOUSHANGDEYIKUAISUSHENGCHANBINGJIANGFUZHUANGYUNSHUDAOGUANJIANSHICHANG。TAZHICHU:“ZHEISHISHANGYEMOSHIDEQUANQIUHUAYUNYING,GONGYINGLIANFANYINGNENGLI、BUDUANTUICHENCHUXINDESHEJINENGLIYIJIQITAZHANLVEJUCUODOUSHIJITUANZAIGUOQUJINIANNEIFAZHANHEXINYOUSHI。”

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  CHULEZARA,InditexJITUANQIXIAYONGYOUBershka, Pull & BearHEMassimo DuttiDENGPINPAI,JINNIANCHU,InditexJITUANXUANBUJIANHUANSHITIMENDIANWANGLUOKUOZHANGDEBUFA,JIZHONGJINXINGLINGSHOUDUOQUDAOKAIFA,PINPAI2016NIANLINGSHOUDIANPUZHIDAOSHUJUCONG8%ZHI10%JIANSHAOZHI6%ZHI8%。Pablo IslaZHOUSANCHENG:“XIANSHANGXIANXIAMENDIANDECHONGFENPEIHE,ZHEIZHONGZHENGHEDESHANGYEMOSHIYUELAIYUEQIANGDA,ZHENGZAIFAHUIGENGDADEXIETONGXIAOYING。”

  DIYIJIDU,InditexJITUANZAIOUMENGJINXINGDIANSHANGPINGTAIKUOZHANG,HAIZAIBAOJIALIYA、FENLAN、XIONGYALIDENGGUOJIATUICHUZAIXIANSHANGCHENG。MUQIAN,JITUANZAIQUANQIU39GESHICHANGNEIDOUSHEYOUXIANSHANGXIAOSHOUQUDAO,BINGJIHUAZAIJINNIANNEI,YUOUZHOUHETUERQIWANCHENGQIXIASUOYOUGAINIANPINPAIXIANSHANGMENDIANDEFABU。

  JIEZHIDAODIYIJIDU,InditexJITUANZAI31GESHICHANGXINZENG72JIAMENDIAN,JIEZHI4YUE30RIGONGSIQUANQIUMENDIANZONGSHUDA7085JIA,BINGJIHUAZAIJINNIANXIABANNIANJINRUYUENANHEXINXILANSHICHANG。

  InditexJITUAN2015NIANLIRUNLUDEJIN200YIRENMINBI,ZARAWUYISHIKUAISHISHANGFUZHUANGJIEDEWANGZHE,SUIZHESHECHIPINXINGYEPIRUAN,GAODUANSHITIDIANYEWUYEZAIBUDUANLIUSHI, RUJINZARAXIANGYOUGENGQIANGDETAOJIAHAIJIANENGLI,YAOQIUSHANGCHANGJIYUGENGHAODEXIAOSHOUKONGJIAN,BINGZAIZHONGGUOJIXUKUAISUKUOZHANG。ZARAYU2006NIANJINRUZHONGGUO,QIZAIZHONGGUOKAISHEDEMENDIANYICHAOGUO500JIA。

  MUQIANDESHISHANGLINGSHOUSHICHANGZHONG,QUSHIBIANHUAHENKUAI,SHOUQIHOUBODONGDEYINGXIANGGENGDA,ZHEIYERANGZARACHENGWEIJINGZHENGYOUSHIDEZHUYAOHEXIN。YOUFENXIRENSHIZHICHU,NENGSHIYINGQIHOUBIANHUAXUNSUZUOCHUDIAOZHENGDEZARAZHENGZAISHIBAOKUOGAP、 H&MYIJIYOUYIKUDENGKUAISHISHANGPINPAIGANDAOKONGHUANG,BUJINRUCI,ZARAYESHICHUANTONGSHISHANGSHOUDAOLEJIDADEZHENDONG,BAOKUONEIYIPINPAIWEIDUOLIYADEMIMIHESHECHIPINPAILAFULAOLUNRalph laurenDOUBIAOSHIYAOFANGXIAOKUAISHISHANGDEMOSHI。

上海奇笙配资  HUAERJIERIBAODEFENXISHIBernsteinCENGBIAOSHI,InditexJITUANYONGYOUMUQIANCHENGYIJIEZUIJIADESHANGYEMOSHI,BINGYUQITAJIANGZAIWEILAIDEWUNIANLICHIXUBAOCHILIANGWEISHUZENGZHANG。


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