上海奇笙配资

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领袖 创业

转型路上多磨难的美特斯邦威为什么一直不成功

时间:2016/8/27 15:20:00  来源:世界服装鞋帽网 点击:

  ZAISHANGSHIHOUDEDIQIGENIANTOU,BUDUANZHUANXINGSHICUODEFUZHUANGYEDALAOMEITESIBANGWEI(JIANCHENGMEIBANG),BUCHUYIWAIDIYINGLAILETADE“QINIANZHIYANG”:2015NIANQIGUISHUYUSHANGSHIGONGSIGUDONGDEJINGLIRUNKUISUN4.31YIYUAN,TONGBIXIAJIANG396%。

  ZHEIZHENSHIYIGEBUNEIMELINGRENYUKUAIDELIZHIGUSHI:YIGEBENTUXIUXIANFUSHIDELINGJUNPINPAILAIDAOXINGYEGUAIDIAN,YIBIANSHIZARA、DENGGUOJIKUAISHISHANGPINPAIDUIZHONGGUOSHICHANGDEJIYAQINSHI,LINGYIBIANSHIHULIANWANGDAMUXIADEBIANDIKAIHUA,KEWEIJIAFENGQIUSHENG,WANXINGDESHI,TAMEIYOUSUIBOZHULIU,ERSHIXUANZEYINGZHAN:BANGGOUWANG、O2OZHANLVE、“YOUFAN”APP……WUNAIGEZHONGZHAOSHUYONGJIN,RENGWULIHUITIAN。

上海奇笙配资  YIZHIZAINULI,CONGLAIMEIXIAOGUO。BUZOUXUNCHANGLUDEMEIBANGDAODISHIRUHEZOUXIANGJINTIANZHEIGEJUMIANDENI?

  ZHUANXINGLUSHANGMONANDUO

上海奇笙配资  2010NIANYIQIANDEMEIBANG,RIZIGUODEHENZIRUN。SHIZHIZHONGGUOFUZHUANGXINGYEKUAISUFAZHANZHIJI,MEIBANGCHENGGONGZHUAZHULEZHONGGUOFUZHUANGZHIZAOGONGCHANGSHENGCHANNENGLIGUOSHENGZHEIYIJIYU,JIANGCHUANTONGFUZHUANGQIYEZUIZHONGDEBUFEN——ZHIZAO、SHENGCHANWAIBAO,ZISHENZHIFUZESHEJIHEPINPAIYINGXIAO,JIANQINGLEQIYEFUDAN,SHIQIYENENGGOUGENGLINGHUODIYINGDUISHICHANGBIANHUA。ZHEIJISHIMEIBANGCHENGGONGDEMIMI:TASHIYIJIAXIANGNIKEYIYANGDEQINGZICHANGONGSI。DANGRAN,ZHEIZHISHIQIYI。

  DANCONG2010NIANKAISHI,YIQIEDOUBIANLE。2009NIANNIANDI,MEIBANGFUSHIKUCUNJIN9YIYUAN,2010NIANNIANDIDOUZENGZHI25YIYUAN,DAOLE2011NIANGENGSHIPANSHENGZHI30YIYUAN。GAOKUCUNSHIDE“QINGGONGSI”MINGCUNSHIWANG。

  SHICHANGBIAOXIANBUJIAGURANYOUHULIANWANGCHONGJIDEYINSUZAI,ZARA、YOUYIKUDENGGUOJIKUAISHISHANGPINPAIZAIZHONGGUOSHICHANGDEFENGSHENGSHUIQIYERANGMEIBANGJIAOTOULANE。MEIBANGYOUCIKAISHILEJIANNANDE“HULIANWANG+”SHICUOZHILU。

  QIYI,SHANGXIANBANGGOUWANG。

  2010NIAN12YUE,MEIBANGDEDIANSHANGPINGTAIBANGGOUWANGSHANGXIAN。ZHEIGEDONGZUOZAIDANGSHIXIANGDANGQIANWEI,LINGXIANYUGUONEIDUOJIAHULIANWANGQIYE。JIEYOUZHEIGEDIANSHANGPINGTAI,XIAOFEIZHEKEYIZAISHITIDIANNEISAOMAXIAOFEI,YENENGSHIXIANXIANSHANGGOUWUHEXIANXIATUIHUANDENGDUOXIANGGONGNENG。BIEXIAOKANZHEIXIEYINGYONG,ZHEIZAI6NIANQIANXIANGDANGXINCHAO。

上海奇笙配资  LINGRENYIHANDESHI,BANGGOUWANGZAI6000DUOWANYUANDALESHUIPIAOZHIHOU,YU2011NIAN10YUEANRANSHOUCHANG。YUANYINHENXIANSHI:YINGLINANYIBAOZHANG。YIFANGMIANMEIBANGZAIZIYUANPEIZHI、WULIUPEISONGYIJIYINGXIAOYUNYINGSHANGWUFASHIYINGBANGGOUWANGDEFAZHANXUQIU;LINGYIFANGMIAN,MIANDUIZHURUFANKEDENGZHUANYEB2CFUZHUANGPINPAIDEDAYA,BANGGOUWANGZHIYOUZHAOJIAZHIGONG,MEIYOUHAISHOUZHILI。

  SUOYI,BANGGOUWANGBINGMEIYOUCHENGWEIMEIBANGXINDEYEJILIANGDIAN,FANERYINWEIDIANSHANGDEZHEKOUBIJIAMENGDIANDIHENDUO,JINYIBUJIHUALENEIBUMAODUN。GEZHONGQUDAOSHANGDEKUANSHI、JIAGENAIZHIZHEKOUHUODONGNANYIXIEDIAO,RANGMEIBANGDEKUCUNJINYIBUZENGJIA。

  QIER,QIDONGO2OZHANLVE——SHENGHUOTIYANDIAN。

  ZAIYUNNIANGLELIANGNIANZHIHOU,2013NIAN10YUE,MEIBANGZHENGSHIXUANBUQIDONGO2OZHANLVE。MEIBANGDONGSHIZHANGZHOUCHENGJIANDESHEXIANGSHIKAISHEMEIBANGTIYANDIAN,JIANGCHENGSHITEDIANJIEHEZAIYIQI,YINRU“YICHENGYIWENHUA,YIDIANYIGUSHI”DELINIAN,DAZAOQINGJINGSHIGOUWU。DULIYUNYINGLELIANGNIANZHIJIUDEBANGGOUWANGYEBEISHOUHUIDAOSHANGSHIGONGSITINEI。

  XIAOFEIZHEKEYIDENGLUMEIBANGDEDIANZISHANGWUPINGTAICHAKANCHANPIN,BINGTONGGUOSHOUJIYUYUESHIYI。TIYANDIANNEIHAIYOUDIANYUANDAIWEIWANCHENGXIANGYINGDEFUZHUANGDAPEI。MEIJIADIANDOUSHEYOUSHULANG、KAFEIBAYIJIHUAYUANLUTAIDENGXIUXIANSHESHI,BINGTIGONGMIANFEIWi-Fi,FANGBIANGUKEXIUXI、SHANGWANG。

  ZHEIFULIXIANGLANTUKANSHANGQUHENMEI,DANZAISHIJIANZHONG,QUEZHENDECHENGLELIXIANG。SUIRANMEIBANGZAITIYANDIANZHONGHUAFEILEHENDUOXINSI,DANRENGBUNENGZHUAZHUXIAOFEIZHEDEXIN,LIANGNIANGUOQU,ZHEIXIETIYANDIANRENGRANKANKELIAOLIAO。HENXIANRAN,ZHANYONGLEDIANMIANDALIANGKONGJIANDEKAFEIZHUOHESHANGWANGHUANJING(SHANGWANGTAIZHUODENG),YUFUZHUANGLINGSHOUDEHEXINBUTAIDA。

上海奇笙配资  QISAN,TUICHU“YOUFAN”APP。

  JINGUANXIANSHIHENCANKU,MEIBANGZHUANXINGDEBUFAQUEYIZHIHENJIANDING。ZAI2015NIAN4YUEDI,MEIBANGYOUXUANBUTUICHU“YOUFAN”APP,JINYIBULUOSHITADE“HULIANWANG+”ZHANLVE。

  “YOUFAN”APPDINGWEIWEIYIKUANJIYUYIDONGDUANDEZHINENGHUACHUANGYEGONGJUHESHISHANGPEIDATIYANPINGTAI。GENJUMEIBANGDESHUOFA,“YOUFAN”YIYUGUOWAIZHONGDUOPINPAIQIANYUE,XIAOFEIZHENENGZAI“YOUFAN”ZHAODAODEPINPAIBUJUNIYUMEIBANG。CIWAI,“YOUFAN”KEYIRANGYONGHUJIANGXIHUANDEYIWUJINXINGDAPEIPINJIE,ZUOCHUYOUSHISHANGGANDETUPIAN,BINGZAIPINGTAISHANGFENXIANG。RUGUOCHUANDAJIANYIBEIRENMAIDAN,HAINENGHUODEXIANGYINGDESHOURUFENCHENG。

  YINQIANHOULIANGJIGUANMINGZONGYIJIEMU《QIPASHUO》,ZHEIKUANAPPZAINIANQINGRENZHONGDEZHIMINGDUBIJIAOGAO,DANSHIDUIYUPINPAIYIJINGLAOHUADEMEIBANGLAISHUO,RUGUOZHIWANGZHEIKUANAPPJUHEDEPINPAIYUYONGHUCANYUJIZHINENGWEIMEIBANGDAILAIKEHUNIANXING,JINERDAIDONGMEIBANGZIYOUCHANPINDEXIAOSHOU,SIHUBUTAIXIANSHI。CONGSHICHANGSHIJIBIAOXIANLAIKAN,QIJIEGUOYESHIPINGPING。

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  MEIBANGDEJIGEWUQU

  XIANZAIBUNENGSHUOCUOLE,DANZAIYOUXIECELVEDEZHIXINGGUOCHENGZHONGMEIBANGQUESHIMEIYOUZUODAOWEI:

上海奇笙配资  1.QIANQIDUIDIANSHANGKUNNANCUOGU。TONGCHUYUWENZHOUDESENMAFUSHI2012NIANCAIKAISHIZUODIANSHANG,JIEJUQUEYUMEIBANGJIONGYI:2015NIANSENMAFUSHIJINGLIRUNTONGBIZENGZHANG23.16%ZHI13.45YIYUAN,ERZHEJINGLIXIANGCHAJIN18YIYUAN。MEIBANGZHISUOYIMEIYOUJIANLIXIANFAYOUSHI,JIUSHIYINWEIDUIDIANSHANGDECUOGU。

  MEIBANGZAIQICHUANTONGMENDIANDEFAZHANGUOCHENGZHONG,JIANLILEQIANGDADEWULIUPEITAOSHESHI,DANSHIXIANXIAWULIUYUDIANSHANGSUOYAOQIUDEBINGFEIWANQUANPIPEI,ERQIEMEIBANGZISHIZHIZHONGDOUMEIYOUYOUXIAODIJIEJUEZIYUANPEIZHIDENGFANGMIANDEWENTI。ZHEILIMIANKENENGYOUDIANSHANGRENCAIQUEFADEYUANYIN,YEKENENGSHIYIKAISHIJIUZAIZHANLVESHANGZHONGSHIBUGOU。

上海奇笙配资  2.WANNANDEKUCUNWENTI。XIANSHANGQISHISHIYIGEHENHAODEXIAOHUAKUCUNDEQUDAO。ZAIMENDIANJINXINGKUCUNXIAOHUASHICUNZAIDEZUIDAMAODUNSHIKUCUNYUXINHUODECHONGTUWENTI,RUGUONITIANTIANZAIMENKOUBAIYIGETANZIZUO3ZHESHUAIMAI,DUIQIYEPINPAIXINGXIANGYINGXIANGKENDINGHENDA;DANSHIRUGUOFANGZAIXIANSHANGLAIZUO,JIUBUHUICUNZAIZHEIGEWENTI。XIANSHANGZHEKOUSHUAIWEIHUO,XIANXIAQINGZHUANGZUOXINHUO,ZHEIYINGGAISHIYIZHONGBIJIAOHEXIEDEGONGSHENGGUANXI。DANSHIDANCONGMEIBANGDUOQUDAOYUNZUOSHIJIXIAOGUOLAIKAN,GEZHONGQUDAOSHANGDEKUANSHI、JIAGENAIZHIZHEKOUHUODONGNANYIXIEDIAO,JIAMENGDIAN、ZHIYINGDIAN、XIANSHANGZHEKOUBUTONGYI,FANERJIAZHONGLEMEIBANGDEKUCUN。ZHEISHIQIYEJUECEZHEMEIYOUXIANGDAODE。

上海奇笙配资  3.XIAOFEITIYANYUXIAOFEINIANXINGBUGUAGOU。ZUOO2OSHIZHISHANGYAOJIEJUEDEWENTISHIPINPAISHANGYUXIAOFEIZHEZHIJIANDE“YIYEQING”GUANXI,ZHEIYINGGAISHIMEIBANGO2OZHANLVEDECHUZHONG——XIANXIAZUITOUTONGDEJIUSHIXIAOFEIZHELAILENIBUZHIDAOTASHISHEI,TAZOULENIYEBUZHIDAOTASHISHEI,NAPATAMAILEDONGXINIHAIBUZHIDAOTASHISHEI。ERZHUANYIDAOXIANSHANGNAIZHIYIDONGDUAN,ZHEIGEWENTIJIUHENHAOJIEJUELE,YINWEIKEHUXINXIYIMULEJIE。SUOYIMEIBANGJIANLILESHENGHUOTIYANDIAN,BUGUOSIHUZHONGXINCHUXIANLEPIANYI,SHICUOLELI,TABAZHONGDIANFANGZAI“SHENGHUOTIYAN”HE“SHANGWANGHUANJING”SHANG。ZUOWEIYIGEBUNEIMEGAODUANDEGUOCHANFUZHUANGPINPAI,MEIBANGZAIGONGYINGLIAN、GUANLIMOSHI、KUANSHISHEJIDENGFANGMIANYIZHIZAIZHUIGANGUOJIPINPAI,DANRENGCUNZAIMINGXIANCHAJU,NEIMEZHEIZHONGJINSHANGTIANHUADEGOUWUTIYANHUISUODUANZHEIGECHAJUMA?HUIRANG“80HOU”“90HOU”CHENGWEITIEFENMA?WEIBI!DANKEYIKENDINGDESHI,ZHEIXIANGJUCUOJIDADIZENGJIALEMEIBANGDECHENGBENTOURU。

上海奇笙配资  4.PINPAIYINGXIAOMINGBUFUSHI。MEIBANGQIANHOULIANGCIGUANMING《QIPASHUO》LANMU,FEIYONGTOURUJIANGJINYIYUAN,DABIDEYINGXIAOTOURUYUXIAOLIANGZHIJIANQUEBUCHENGZHENGBI。ZHEIYIDIANCONGMUQIANMEIBANGPILUDECAIBAOKEYITUICEYIER。FUZHUANGCHANGSHANGYULANMUDEHEZUOZHINENGSHUOSHIZHONGGOULEYINGXIAO,ZHEIZHONGJIYUHULIANWANGJIYINHE“90HOU”SIWEIDEAPPDUIYUMEIBANGFUSHINENGFOUZHUANQIAN,HAIYOUDAIKAOYAN。ZUIZHONGYAODESHI,“YOUFAN”HEMEIBANGDEFUZHUANGLINGSHOUZHUYE,MUQIANWOMENBINGMEIYOUZHAODAOTAIDAGUANLIAN,ZHUANHUALVSHIZAINANYIGUSUAN。

  5.BUQINGCHUZIJIXIANGZUOSHENME。CONGBANGGOUWANG,DAOO2O,ZAIDAO“YOUFAN”,MEIBANGDESIWEISHICHAOQIANDE,SHIZHIDEKENDINGDE,DANTAYOUDIANGAOBUQINGCHUZIJIXIANGZUOSHENME。SHIYAOZUOFUSHIPINPAI,HAISHIZUOPINGTAIPINPAI,HUOZHEBIEDESHENME。MEIBANGDEZHUANXINGKANSIBUBUWEIYING,SHIZESHIPOBUDEYI。O2OZHANLVEDESHISHICHONGQILIANGZHISHICHUWANGDEYIZHONGBIAOXIAN,DANCONGGENBENSHANGBINGMEIYOUJIEJUEXIAOFEIZHESHIJIXUQIUDETONGDIAN。

上海奇笙配资  ZHUANXINGZHILUBINGFEIYICHAOYIXI,YONGWANGZHIQIANGURANZHONGYAO,ERMOULVECAISHIWANGDAO。DANWULUNZUOSHENME,YISHENMEFANGSHIQUZUO,ZUIZHONGYAODEHAISHIBACHANPINZUOHAO,RUGUONIDECHANPINZHENDEMEIYOUTIDAIXINGHUOZHENENGMANZUXIAOFEIZHEDEXUQIU,NEIXIESUOWEIDEXINGSHIHEBAOZHUANGDOUBUZHONGYAO。ZUOWEIFUZHUANGXINGYELAISHUO,YINGGAIXIANGZARANEIYANG,SHIKEJUYOUFAXIANCHAOLIUFENGXIANGDEDINGZHIGAN,SIHUCAISHIBENZHIZHIDAO。FUZHUANGYEGENGSHIYIGEXUYAOYONG“GONGJIANGJINGSHEN”JINGXIAXINLAIDAZAODECHANYE。

  MEIBANGDEO2OZHILUQISHICAIGANGKAISHI,XIANZAILUNCHENGBAIHAIWEISHISHANGZAO,ZHIYUTANENGFOUZOUCHUMUQIANDEKUNJU,WOMENSHIMUYIDAI。


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