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从神州租车出局 陆正耀“商业帝国”陷入困境

2020/6/11 10:40:00 来源: 0

商业帝国

LUZHENGYAOQINSHOUDAZAODEZHONGGUODIYIZUCHEQIYE——SHENZHOUZUCHE,ZHENGZAIHETAJIANXINGJIANYUAN。

上海奇笙配资6YUE10RISHANGWU,SHENZHOUZUCHEFABUGONGGAOCHENG,GONGSIDONGSHIHUIZHUXILUZHENGYAOWEILEJIANGGENGDUOSHIJIANTOURUSHENZHOUYOUCHEHEQITAZHIWU,YIJINGZHENGSHICIRENGONGSIDONGSHIHUIZHUXIHEFEIZHIXINGDONGSHIZHIWU。ERZAI6YUE1RI,SHENZHOUZUCHEJIUCENGGONGGAO,GONGSIGUDONGSHENZHOUYOUCHEYIJINGYUBEIQIJITUANQIANDINGLEYIFENWUFALVXIAOYIDEZHANLVEHEZUOXIEYI,HOUZHEJIANGSHOUGOUQIANZHESUOCHIYOUDESHENZHOUZUCHEBUCHAOGUO21.26%DEGUFEN。

RUGUOZHEIYIHEZUOXIEYIZUIZHONGDACHENG,NEIMELUZHENGYAOMUQIANSUOZAIDESHENZHOUYOUCHE,JIANGBAQICHIYOUDEQUANBUGUFENCHUSHOUJIBEIQIJITUAN,WANCHENGGUQUANCENGMIANSHANGDECHEDITUICHU,BEIQIJITUANJIANGTIDAISHENZHOUYOUCHE,BUGUO,ZHEIYIJIAOYIMUQIANRENGYOUKENENGLUOKONG。

YIXIANGZISHISHENGAODELUZHENGYAO,ZIRUIXINGKAFEIZIPUZAOJIAZHIHOUXIANRUZHONGZHONGKUNJING,WEILEWANJIURUIXINGKAFEI,YIFANGMIANPINPINXIANGWAIJIEZHIQIAN,LINGYIFANGMIANDUOFANGCHOUCUOZIJIN,BUXIJIANGSHENZHOUZUCHEBAISHANGHUOJIA,ZAIYUHUAPINGXIDEJIAOYIGEQIANZHIHOU,ZHONGYUYUDAOLEBEIQIJITUAN,LAIWANJIUZIJIJINZHANGDEXIANJINLIU。

DEYIZAISHENZHOUZUCHESHIXIANTUICHUDELUZHENGYAO,JIUJINGNENGFOUBAITUOZHEICIDEKUNJU?

困局中的选择

4YUE2RI,RUIXINGKAFEIFABUGONGGAOCHENG,FAXIANGONGSIZAI2019NIANERJIDUZHISIJIDUQIJIAN,WEIZAOLE22YIYUANRENMINBIDEJIAOYIE,XIANGGUANDECHENGBENHEFEIYONGYEXIANGYINGXUZENG。

ZAIZHEIYIGONGGAOZHONG,ZAOJIABEIRENDINGWEISHISHOUXIYUNYINGGUANLIUJIANDEGERENXINGWEI,BINGCAIQUMOUXIELINSHIBUJIUCUOSHI,BAOKUOZHONGZHILIUJIANHESHEXIANBUDANGXINGWEIDECILEIGUYUAN。“XIANGRUIXINGKAFEIZHEIZHONGZAOJIAXINGWEI,SHISHUYUXITONGXING、QUANLIUCHENGDEZAOJIA,YINCIBUTAIKENENGSHIMOUXIEGAOGUANDEGERENXINGWEI。”YIWEISHUXIMEIGUOZHENGQUANFALVDERENSHIGAOSUJIZHE。

上海奇笙配资TAGAOSUJIZHE,FUHETIAOJIANDEGONGSIGUDONGHETOUZIZHE,JIANGHENYOUKENENGXIANGGONGSIDEDONGSHI、GAOGUANJIUZAOJIADEQIZHAXINGWEITIQIZHENGQUANDEMINSHIJITISUSONG。

上海奇笙配资ZIPUZAOJIAZHIHOU,LUZHENGYAOXIANSHIZAIPENGYOUQUANFATUYAOYUANGONG“YUANQIMANMAN”,DANZAIZHONGZHONGYALIZHIXIA,ZHONGYUZAIDISANTIANSHENYEZAIQIPENGYOUQUANFAWENZHIQIAN,TABIAOSHI:“WOGERENFEICHANGZIZE。WULUNDULIWEIYUANHUIDEZUIZHONGDIAOCHAJIEGUOZENYANG,WODOUHUICHENGDANYINGYOUDEZEREN。”

上海奇笙配资“GUOQULIANGNIANGONGSIPAODETAIKUAI,YINFAHENDUOWENTI,XIANZAIHENHENDESHUAILEYIJIAO,WOZUOWEIDONGSHIZHANGNANCIQIJIU!JIEPENGYOUQUANXIANGSUOYOURENCHENGZHIDAOQIAN——DUIBUQIDAJIA!”TASHUO。

DANSHI,TADESHIYEBINGWEIYINWEIDAOQIANERCHUXIANZHUANJI。RUIXINGKAFEIGUJIAXIANSHIBAODIEJIN80%,LIANLEITONGYANGSHILUZHENGYAOQIXIADESHENZHOUZUCHEGUJIAZAIDIERTIANBAODIEJIN50%;5YUEDI,SHICHANGJIANGUANBUMENJINZHURUIXINGKAFEI,KAISHIDUIQIZAOJIAXINGWEIJINXINGDIAOCHA,JIEZHIMUQIANGUANFANGBINGWEIFABUDIAOCHAJIEGUO。

ZHIMINGYIJIZELAIZIMEIGUO,RUIXINGKAFEIXUANBUZAI5YUE15RISHOUDAOLENASIDAKEJIAOYISUODETUISHITONGZHI,GONGSIJIHUAJIUCIJUXINGTINGZHENGHUI,YIJUXIANGGUANFALVGUIDING,TINGZHENGHUITONGCHANGANPAIZAITINGZHENGQINGQIURIQIHOUDE30ZHI45TIANJUXING,YEJIUSHIZUIWANZAI6YUE30RIQIANHOU,RUIXINGKAFEIDETUISHIYISHIJIUHUIYOUCHUBUJIEGUO。

上海奇笙配资5YUE20RI,LUZHENGYAOZAICISHENYEFAWEN,XIANSHIZHIYINASIDAKEDEJUEDING,TABIAOSHIYIGENJUJIEDUANXINGDIAOCHAJIEGUO,DIYISHIJIANCHULIXIANGGUANZERENREN、ZHONGZUDONGSHIHUI、GENGXINGUANLICENG、JIJIJINXINGZHENGGAI,DANNASIDAKEBUDENGZUIZHONGDIAOCHAJIEGUOJIUYAOQIUGONGSITUISHI,CHUHUYILIAO,DUICIGERENSHENGANSHIWANGHEYIHAN。

上海奇笙配资SUIHOUDUIRUIXINGKAFEISHIJIANZAOCHENGDEYINGXIANG,ZAICIXIANGGUANGDATOUZIREN、QUANTIRUIXINGYUANGONGHEKEHUDAOQIAN。LUZHENGYAOBIAOSHI,ZIJIYIZHIZAISHIYEYIXIAN,ZIJIDEFENGGEKENENGTAIJIJIN,QIYEPAODETAIKUAI,YEDAOZHIHENDUOWENTI,DANZIJIJUEBUSHIYI“GAINIANZUOJU”QUQIPIANTOUZIREN,ZHENXINXIANGBAQIYEZUODAZUOHAO。

DUIYURUIXINGKAFEIDEWEILAI,LUZHENGYAOBIAOSHITAJIANXINRUIXINGKAFEIDESHANGYEMOSHIHESHANGYELUOJISHICHENGLIDE,TONGSHIBIAOSHIBULUNZENYANG,DOUHUIQINGJINQUANLIWEICHIMENDIANYUNYING,JIEJINSUONENGWANHUIGUDONGSUNSHI,RANGRUIXINGZHEIGEPINPAINENGGOUZOUXIAQU。

ZAIZIPUZAOJIADAOJIEDAOTUISHITONGZHIQIJIAN,LUZHENGYAOYEQUESHIPINPINCHUSHOUSHITUWANJIUGONGSI。

上海奇笙配资5YUE6RI,LUZHENGYAOQIXIAGONGSIZHENGSHIQISURUIXIN,YAOQIUHOUZHEJIUSHEXIANWEIFANYIXIANGYIBEIJIASUDE5.32YIMEIYUANDAIKUANANPAIZHONGDEZHIZEZUOCHUPEICHANG。5YUE13RI,RUIXINGDIAOZHENGQIDONGSHIHUIHEGUANLICENG,CEOQIANZHIYAHECOOLIUJIANBEIDONGSHIHUIZHONGZHIZHIWU,TONGSHIRENMINGGUOJINYIDANRENDAILICEO,BINGXUANJUFEISHENZHOUXIDECAOWENBAOHEWUGANGWEIGONGSIDONGSHI。

上海奇笙配资ERZAIQISUOYOUZIJIUFANGFAZHONG,DOUSHOUSHENZHOUZUCHECHENGWEIZUIZHIJIEDENEIGE。ZAIRUIXINGZAOJIAZIPUCHUQI,SHENZHOUZUCHEJIELIANYUXIECHENGHEJILICHUANCHUFEIWEN,DANJUNBEIPIYAO。4YUE9RI,SHENZHOUYOUCHEXIANGGONGKAISHICHANGCHUSHOU2.11%DESHENZHOUZUCHEGUFEN,YIMANZUDAIKUANRENYAOQIUCHANGHAIDAIKUAN。

4YUE16RI,SHENZHOUZUCHEGONGGAOCHENG,SHENZHOUYOUCHEJIANGXIANGAmber Gem Holdings(MEIGUOHUAPINGCHIYOU)ZHUANYIGUFEN,GONGGAOPILU,SHENZHOUYOUCHEHEAmber GemFENBIECHIGU25.92%HE10.11%,DIYIPI4.65%DEGUFENZAIDANGTIANWANCHENGZHUANRANG,ZAICIZHIHOU,SHENZHOUYOUCHECHIYOUDEGUFENZEJIANGZHI21.26%。

ZHONGYU,ZAI5YUEDILUZHENGYAODENGDAOLEBEIQIJITUAN,DEYIJIANGQIQUANBUGUFENZHUANRANGJIHOUZHE,SHIXIANZAISHENZHOUZUCHECHEDITUOSHEN,DANTAZAIRUIXINGKAFEIDEWEILAI,YIRANMIANLINZHEZHONGZHONGKUNJING。

“烧钱”的路径依赖

上海奇笙配资XUANZEYIGEZENGZHANGKONGJIANJUDADESHICHANG,KUAISUKUOZHANGHUODEGUIMOXIAOYING,SHAOQIANBUTIEXIYINYONGHU,RUIXINGKAFEIXUANZEDEZHEIGEMOSHI,LUZHENGYAOFEICHANGSHUXI,KEYIZHUISUDAOSHENZHOUZUCHEDEDANSHENG。

SHIJIANHUIDAO2007NIAN,LUZHENGYAODAZAODEDIYIGEDAXINGSHANGSHIGONGSI——SHENZHOUZUCHEZHENGSHICHUANGLI,DANGSHISHICHANGSHANGHAICUNZAIZHELIANGGEBIJIAODADEWANJIA:ZHIZUNZUCHEHEYIHAIZUCHE。DANGNIAN12YUE,SHENZHOUZUCHEHAIZHIYOU300DUOLIANGCHE,ZAIQUANGUO11GECHENGSHIYUNYING,DAO2008NIAN6YUEYIXUNSUKUOZHANGDAO1000LIANGCHE,ZAIQUANGUO20GECHENGSHIYUNYING,GUIMOYIJINGCHAOGUOYIHAIZUCHEJUQUANGUODIER。

YUSHI,SHENZHOUZUCHEZAIGUIMOSHANGDEJINGZHENGDUISHOU,JIUZHISHENGXIALEZHIZUNZUCHE。ZHIHOU,TAMENZHIJIANDEJINGZHENGGUSHIJIUFEICHANGSHUXILE,LEISI2015NIANDEDIDIHEYOUBU,2018NIANDEMOBAIHEofo,LIANGJIAGONGSIZAI2008NIANZHIHOUDESHUNIANZHONG,XIANQILEYIBOBUTIEDAZHAN。

ZHIDAO2013NIANHEZIZUCHEZHANLVETOUZI,SHENZHOUZUCHEDEYIHEBINGHEZIZHONGGUODEQUANBUZUCHEYEWU,LAOLAOZHANJUSHICHANGDIYIDEWEIZHI,BINGZAI2014NIANSHUNLISHIXIANSHANGSHI。ZAIZHIHOU,SUIZHELUZHENGYAOHEQITAJIGOUTOUZIZHEFENFENJIANCHI,SHENZHOUZUCHEYEJIZI2016NIANKAISHIXIAHUA。

ZHIDEYITIDESHI,ZHEIYIMOSHIBINGFEIWUWANGBULI,ZAISHENZHOUXI2015NIANZHIHOUDECHUANGYEGUOCHENGZHONG,YOUYIXIANGYUANBENBEILUZHENGYAOJIYUHOUWANGDEYEWUSHIBAI,YESHIZHEIYICISHIBAICIJILELUZHENGYAOZHUANHUANSAIDAO,ZUIZHONGCUCHENGLERUIXINGKAFEIDEDANSHENG。

2016NIAN,ZAICHUANGLISHENZHOUYOUCHEBUJIUZHIHOU,LUZHENGYAOTOUZICHAOGUO100YIYUANZUOQICHEDIANSHANGPINGTAI,ZHEIYIYUANJINGXIYINLEALIBABATOUZI26.8YIYUANRUJU,SHUANGFANGCHENGJIANGZAI“HULIANWANG+QICHE”LINGYUJINXINGQUANFANGWEIDEZHANLVEHEZUO。

ZAIDANGNIAN4YUEFENDEFABUHUISHANG,SHENZHOUYOUCHEFANGMIANXUANBU,2017NIAN6YUEYIQIANHUIZAIQUANGUOGOUJIAN500JIAYISHANGGUIMOHE4SDIANLEISIDELUODIMENDIAN,FUGAIQUANGUOGEDI。TONGSHI,YUJI2017NIANXINCHEHEERSHOUCHEDEDIANSHANGPINGTAIXIAOSHOULIANGHUIZAI60WAN-80WANTAI。

SHAOQIAN、KUOZHANG,TONGYANGDEMOSHIRANGSHENZHOUZUCHEXUNSUJUEQI,QUEWEINENGZAIMAIMAICHEDEYEWUSHANGHUODECHENGGONG。“SHENZHOUMAIMAICHECONGJIEGUOKANSHISHIBAILE。”YIWEIJIEJINSHENZHOUYOUCHEDERENSHIXIANGJIZHETOULU,“CHUANTONGDE4SDIANTIXITAIGUOQIANGSHI,ZHEIGEMOSHITUIDAOYIBANJIUTUIBUXIAQU。”

上海奇笙配资ZHIHOU,SHENZHOUYOUCHEDEYINGLIYAOYAOWUQI,GUJIACHIXUXIACUO;SHENZHOUZUCHEYEWUFAZHANDAOPINGJINGQI,ZAIDUKUOZHANGDEKENENGXINGBINGBUQIANG。LUZHENGYAOBINGFEIMEIYOUZAIQICHECHANYELIANSHANGXUNZHAOXIAYIGEFENGKOU,2017NIAN6YUEXUANBU22YIYUANZHUZIXIAOPENGQICHE,JINJUNXINNENGYUANQICHEZHIZAOYE,DANXINCHECONGYANFADAOSHENGCHANTAIGUOMANZHANG,XINGYESAIDAOYEGUOYUYONGJI,NANYIYONGGUOQUDELUJINGSHIXIANKUAISUZENGZHANG。

2018NIAN,SHENZHOUYOUCHECOOQIANZHIYAZHENGSHILIZHICHUANGLIRUIXINGKAFEI,DANTADEJUEDINGJUEFEISHIYICIGERENDEMAOXIAN:ZHEICICHUANGYEBUJINDEDAOLELUZHENGYAODEZHIJIETOUZI,SHENZHOUYOUCHEYUANXIANDEJISHU、YUNYINGDENGJINGBINGQIANGJIANG,YEYIBINGJIARUDAOLERUIXINGCHUANGYEDEJINCHENGZHONG。

2019NIANRUIXINGYICHAOGUO4500JIADIANMIAN,CHENGWEIZHONGGUOLIANSUOKAFEIDIYIDEPINPAI,ERJIUZAIRENMENJIHUXIANGXINLUZHENGYAOHUICONGCHENGGONGZOUXIANGCHENGGONGDESHIHOU,RUIXINGYIYIZHIGONGGAODEFANGSHI,JIESHULEYILUKUANGBEN,QIZUIZHONGDEJIEJU,YERANSHANGLEYICENGSUMINGDESECAI。

 

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上海奇笙配资 WANGYOUPINGLUNJINGONGQIBIAODAGERENKANFA,BINGBUBIAOMINGBENWANGTONGYIQIGUANDIANHUOZHENGSHIQIMIAOSHU,FAYANQINGZUNSHOU。

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