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专访“执杯大师”宋后篪:30年,一小片“威士忌时间”

2019/11/16 9:36:00 来源: 0

专访大师威士忌时间

CHUJIANCharlesSONGHOUCHI,RUYAERJIANTAN,ZAITAWEIYUSHANGHAIXINLUOCHENGDEBANGONGSHILI,QINGSHENGDIYUDIJIESHOUJIZHEFANGWEN。ERTABEIHOU,CHULEAIDINGDUNJITUANZHONGGUOQUZONGJINGLIZHEIYANGDEZHIWEI,HAIYOU“YAZHOUWEISHIJIDIYIREN”、SUGELANWEISHIJI“ZHIBEIDASHI”ZHEIYANGDEXINGYESHENGMINGHETOUXIAN。“ZHIBEIDASHI”SHIQUANQIUSUGELANWEISHIJIXIEHUIDUIYUTUIGUANGWEISHIJIWENHUAJIECHUGONGXIANZHEDEZUIGAOKENDING,MUQIANQUANQIUJINYOU107RENHUOCICHENGHAO,ERSONGHOUCHISHIQIZHONGWEIYIYIWEIZHONGGUOREN。

ZHEIGE10YUE,SONGHOUCHISUOLINGDAODEAIDINGDUNZHONGGUOZHENGSHIBANQIANZHISHANGHAIXUJIAHUIGANGHUIZHONGXIN,CHAOGUO1600PINGFANGMIDEBANGONGQUYUYICE,CHUXIANLEAIDINGDUNJITUANDIYIGEMAIKALUNTIYANZHONGXIN,YIJUSUGELANZONGBUDESHEJIDAZAO,TONGDAOJINTOUCHUCHENLIEZHEMAIKALUNGEJIEDUAN、GENIANFENJIANIANG,QIZHONGBUFAZAOYIJUEBANDEXIANLIANGZHENZANGKUAN。

CharlesSONG。ZILIAOTU

ZUOWEIQUANQIUGAODUANSUGELANWEISHIJIQIYE,AIDINGDUNJITUANQIXIAYONGYOUBAOKUOMAIKALUNJIUCHANG、GAOYUANQISHIJIUCHANG、GELANLUSIJIUCHANGYIJIBAOGEJIUCHANGZAINEIDEDUOJIALIEJIUCHANGJILIEJIUPINPAI,ERQIZHONGDEMAIKALUNWEISHIJI,JINNIANLAIYIZHIBAOCHIZHEDANMAIWEISHIJIXINGYEDELINGTOUYANGDIWEI,DUOCICHUANGXIASUFUBIPAIMAIJILU,SHISHOUZANGJIAHETOUZIZHEJINGZHUDEDUIXIANG。

DUIYUSONGHOUCHILAISHUO,JITUANJIANGDIYIGEMAIKALUNPINPAITIYANZHONGXINLUOHUSHANGHAI,DUIZHONGGUOSHICHANGDEZHONGSHIBUYANERYU。ZHEIGEZHANXINDEQUYUKEYIZHULITAWANCHENGDUOZHONGRENWU,BAOKUOJIAQIANGYUDANGDISHICHANGLIANDONG、CHANPINXIAOSHOUYUPEISONGFUWUSHENGJI、TUIJINYUQITAJIGOUHEGAODUANPINPAIDEHEZUOKUAJIE、JIASHENXIAOFEIZHETIYANDENG。

ZHEISHISHENYUNWEISHIJISHICHANG30NIANDETADEGAOGUANGSHIKE。YAOZHIDAO,30NIANQIAN,SONGHOUCHICHURUXINGSHI,ZAIHUARENYUJINGLI,“WEISHIJI”HE“MAIKALUN”HAIDOUSHIMOSHENGCIHUI,“WO1995NIANKAISHIZAITAIWANTUIGUANGMAIKALUNDESHIHOU,YINIANSHOUCHUHAIBUDAO30XIANG。” ERSONGHOUCHIJIUZHEIMEBILULANLVDICHUANDIWEISHIJIWENHUA,YIDIANYIDIJIANGZHEIPIANSHICHANGKAITUOCHENGJINTIANDEMOYANG。ZHEIYESHITAHUODESUGELANWEISHIJI“ZHIBEIDASHI”CHENGHAODEZHONGYAOYUANYINZHIYI。

上海奇笙配资ZAIWEISHIJISHIJIE,“ZHIBEIDASHI”SHIYIGEXIYOUDERONGYU,QUANQIUJINYOU100YUWEI。“ZHIBEIDASHI”WUYIYONGYOUFEICHANGFENGFUDESUGELANWEISHIJIZHISHIHEJINGYAN。ZI1990NIAN1YUEJIARUAIDINGDUNJITUANZHIJIN,30NIANJIAN,SONGHOUCHIDAILINGTADETUANDUIZAIZHONGGUODIQUSHIJIAOLECHAOGUO2.5WANMINGXIAOFEIZHE,QIZHONGTABENRENQINZISHIJIAOCHAOGUO8000MING。TAZAIGUONEIPEIYANGLEZHONGDUOWEISHIJIYONGDUNDETONGSHI,YECHENGGONGDIANDINGLEMAIKALUNDENGPINPAIZAIYAZHOUSHICHANGDEJIGAODIWEI。

SUGELANSHUANGERXIAOQIANJIUBEI(The Quaich)SHIZHIBEIZHEXIEHUIDEXIANGZHENG,YUANYUGAIERYUDE“cuach”, ZI17SHIJIQIYONGYINZHIDAZAO,DAIBIAOZHE“XINREN”、“AI”HE“YOUYI”。ZHIBEIZHEXIEHUIDEZUOYOUMINGYEYUANZIGAIERYU,YISISHI“YONGYUANDESHENGMINGZHISHUI”。XIANGNIANGZAOCHENSHUIJINGNIANDEJIUYEYIYANG,CHENGJIUYIWEIZHENZHENGDE“DASHI”、KAITUOYIPIANCHENGSHUDESHICHANG,DOUXUJIASHIRIZHIGONG,HUOZHESHUOSHIYIJIANBUNENGJIJIAOSHIJIANDEGONGZUO。

上海奇笙配资ERDUISONGHOUCHILAISHUO,TAKEYIWUSHISHIJIAN,QUEBUXIYICHENGBUBIAN。TABUSHINEIZHONGXIANGSHOUANJINGSHENGHUODEREN,ERSHI“DOUSHIJIEZOUXING”,DUIZIJIFEICHANGYOUYAOQIU:“JIBIANZUOTONGYIGEZHIWU,HAISHIYAOYOUBIANHUA。MEITIANHUIQUXIANGBUTONGDESHIQING,ZENMETUPO、ZENMEJIESHOUTIAOZHAN……”RUCIXIALAI,30NIANDESUIYUE,JIBUMANZHANG,YEBUFAWEI。“YOURENJUEDE3NIAN、5NIANDOUHENZHANGLE,DANJIUBUSHIZHEIYANG。ZAIZHONGGUOZUOJIU,KENENGYIBEIZI、LIANGBEIZIDOUZUOBUWAN。CONGJIUWENHUASHANGLAIJIANG,20NIAN、30NIAN,ZHISHIYIGEHENSHAODESHIJIAN。”

时间的朋友

《21世纪》:请问你与威士忌或者麦卡伦最早的渊源?

SONGHOUCHI:WOZAONIANCENGZAIMAIKALUNJIUCHANGSHIXI,ZAINEILIKANDAOSHIJICAOZUOGENLILUNSHANGBUYIYANGDEDONGXI。MEIZHIZUOYIPINGJIUNIXUYAOJILUMINGZI,YINWEIYAODUIZHEIGEJIUFUZE。NEISHIDIANNAOHAIBUFADA,RENGONGHENZHONGYAO。LINGWAIYINXIANGHENSHENDESHIZHENGLIUZHEIGEBUFEN,SHIXIANGDANGKUZAODANDIAODEGONGZUO,YOUQISHIDUIWOMENZHEIXIEXIGUANKUAIJIEZOUSHENGHUODEZHONGGUORENERYAN。

《21世纪》:你已经从事威士忌行业近30年。是哪些因素使得你的职业生涯这么稳定恒久?

SONGHOUCHI:WOSHI1990NIANRUZHEIGEXINGYE,YILUXIALAI,QISHIMEIYOUKAOLVSHIJIANDEWENTI。DANGNIZUOYIJIANSHIQINGZUODEYOUXINGQUDESHIHOU,BUHUIQUZAIYISHIJIAN。SUIYUERUSUO,KEYISHUOWOSHIZHEIMETIHUIDE。

《21世纪》:在中国,你已经目睹了近30年之久的威士忌市场变迁和文化普及,留有哪些深刻印象?是否推动了某些转变?

SONGHOUCHI:WO1995NIANKAISHIZAITAIWANTUIGUANGMAIKALUNDESHIHOU,YINIANSHOUCHUHAIBUDAO30XIANG。NEISHIHOURENMENDUITAMEIYOURENZHI,DUIDANYIMAIYAYEMEIYOURENZHI。WOJIDEDIYICIKAIJIZHEHUIDESHIHOU,MEIYOURENHEDANYIMAIYAWEISHIJI。BIXUBUTINGDIGOUTONG,JIRENJIESHI,XIAMANGONGFU。SHANGKE、YUXIAOFEIZHEMIANDUIMIANGOUTONG,SHIZUIHEXINDEFANGSHI。SHUODAOZHUANBIAN,QISHICONGJIUWENHUASHANGLAIJIANG,20NIANSHIHENDUANDESHIJIAN。YOURENJUEDE3NIAN、5NIANHENZHANGLE,DANSHIJIUBUSHIZHEIYANG。WORUXING30NIANLAIZHONGGUODEHEJIUWENHUAMEISHENMEGAIBIAN。GAIBIANWENHUAJUEBUSHIYIJIANRONGYIDESHI,YAOGAIBIANWUQIANNIANDEWENHUAZEGENGNAN。WOMENZHONGGUORENLIYISHANGSHIJIANGGANBEIDE,WAIGUORENZEBIJIAOJIEZHI。WOJUEDEBUYINGGAICONGGAIBIANWENHUAZHEIGEJIAODUQUZUO,ERYINGGAIQULEJIECHANPIN。XIANDONGJIUZAIGANBEI,HEBUDONGJIUJIUQUGANBEISHIBUYIYANGDE。

快、慢与变化

《21世纪》:你对苏格兰的印象是?

SONGHOUCHI:SUGELANSHIYIGEBIJIAOCHUNPODEDIFANG,FENGJINGMEILI,DIGUANGRENXI,YANGDESHULIANGBIRENHAIDUO。NEILISHENGHUOJIEZOUHENMAN,TAIANJINGLE。HENDUORENXIANGSHOUZHEIYANGDESHENGHUO,WOBUXING,WOSHUYUDOUSHIKUAIJIEZOUXING。

《21世纪》:你喜欢快节奏的话应该更喜欢变化,可是你在这个行业已稳定工作了30年,会觉得缺乏变化吗?

SONGHOUCHI:DANGRENMEITIANZUOTONGYANGDEGONGZUO,JIXIESHIDEGONGZUOJIUSHIMEIYOUBIANHUADE;DANSHIWOCONGYIGERUMENJIDEZHIWEIYILUZUODAOJINTIANDEWEIZHI,CONGTAIWANYILUZUODAODALU,YOUQUXINJIAPO,YOUHUIGUONEI,DOUZAIZUOBUTONGDESHIQING。HENDUORENHUISHUONIZAIZHEIGEXINGYEHENJIULE,NIYAOZUOBUTONGDEXINGYE,YAOYOUBIANHUA。WOTIGONGYIGEBUTONGDESILU:NIANDAIYIZHIZAIBIANHUA,SHICHANGYEZAIBIANHUA。RUGUODUIZIJIYOUYAOQIU,JIBIANZUOTONGYIGEZHIWU,HAISHIHUIYOUBIANHUADE,HUIMEITIANXIANGBUTONGDESHIQING,ZENMEQUTUPO,ZENMEJIESHOUTIAOZHAN。

策略?讲真话

《21世纪》:在单麦市场上,麦卡伦的成功主要得益于怎样的品牌策略?

SONGHOUCHI:WOJUEDEWOMENDESHICHANGCELVEFEICHANGJIANDAN,JIUSHI“JIANGZHENHUA”(telling the truth)。CHANPINDEBENSHENJIUYIJINGSHUOMINGYIQIE。YIBANDEWEISHIJIYAOJIAJIAOTANGSE,YINWEIDANGNIANDEJIUYAODIAODEGENQIANYIPIJIUYIYANG,FENGWEIYANSEYAODIAODAOYIYANG。ERWOMENBUZHEIYANGZUO,MAIKALUNCHENGXIANDESHIZIRANSEDIAO。TADEDANYIJIUCHANGLIKEYIYOUCHAOGUOSANSHIWANGEXIANGMUTONGCHUCUNJIU,ZHEISHIWOMENZUIDADANYIJIUCHANGDECHUCUNLIANG,QITADADEGONGSINIANGJIU,TAMENJIUCHANGDETONGTONGTONGJIAQILAIKENENGCAIZHEIGESHULIANG。WOMENZHUNBEIZHEIMEDUODEXIANGMUTONG,CHENGBENSHIFEICHANGDADE。

《21世纪》:在中国市场上,爱丁顿对旗下各品牌的整体规划是怎样的?麦卡伦之外的亮点?

上海奇笙配资SONGHOUCHI:WOMENDIYIGEZHUANZHUDESHIMAIKALUN,XIANZAIMAIKALUNJIBENMEIYOUWENTILE。JIEXIALAIDEYIGEZHONGDIANSHIGELANLUSI,YEBEIJIAOZUO“XIAOMAIKALUN”。ZHEIGECHANPINDEJIAGEDINGWEIBIMAIKALUNDIYIXIE,YOUDIANXIANGHAIMEIBEIFAJUEDEZHENBAO,XIANGYIQIANDEMAIKALUN,TADEZHIZUOLIUCHENGHEGONGYIYEJIBENGENMAIKALUNSHIYIYANGDE,YONGXUELIXIANGMUTONGCHENNIANG。WOMENZHIQIANSHIBAGELANLUSIJIBIERENZUO,QUNIANCAINAHUILAIZIJIZUO,SUOYIZHENGZAIZHENGDUN。

配资公司 风潮

《21世纪》:你觉得中国消费者对单一麦芽的认知和喜爱度如何?

SONGHOUCHI:NIANQINGDEXIAOFEIZHEXIHUANDANMAI,TAMENDEQIUZHIYUWANGYEHENQIANG。XIANZAIGUONEIDEXIAOFEIZHEQUSHISHITAMENZHUIQIUGEXINGHUA,ZHUIQIUTEBIEXIAOZHONGDECHANPIN,RENWEIZHEIYANGCAITEBIE。ZHEISHIMEITIJIUYOUZERENBANGZHUDAJIAQUZUOGENGZHENGQUEDELIJIE,BAZHENGQUEDEDONGXICHUANBOCHUQU,XIAOFEIZHEHUIYUELAIYUECHENGSHU。

《21世纪》:眼下中国市场上很多消费者对日本威士忌赞誉有加,你认为日本威士忌对传统苏格兰威士忌的挑战何在?

上海奇笙配资SONGHOUCHI:QISHICHONGTUBUDA,YINWEIRIBENWEISHIJIBENLAILIANGJIUHENSHAO,GAODUANDEYEBINGBUDUO。RIBENDEWEISHIJIKOUWEIHENQINGDAN,BIJIAOSHIHEGUORENDEKOUGAN,DANSHIXIANZAIBEIZHUIPENG,CHAODETAILIHAILE。YINWEITADELIANGBUDA,YOUXIECHANPINDEJIAGEDAOLEKUAZHANGDEDIBU。ZANSHIFENGCHAOSHIZHEIYANG,WOJUEDEHENKUAIHUIGUOQU。

《21世纪》:单麦威士忌走热、日本威士忌走红……你如何评价威士忌消费的类似风潮?

SONGHOUCHI:WOJUEDEHEWEISHIJIDEFENGCHAOCAIGANGGANGKAISHIERYI。JIUGUONEIGUOQINGLAIJIANG,GANYIDELIANGHAISHIDAYUWEISHIJI。JIBENSHANGGUONEISHICHANGSHANGGANYIDELIANGSHIWEISHIJIDEYIBEIYISHANG,ERCHENGSHUSHICHANGSHANG,GANYIHEWEISHIJIDEBILIDAGAISHI2:8。WOMENXIANZAIJIEJINLIANGBAIWANXIANGDEWEISHIJIXIAOFEIZHONG,MAIYAWEISHIJICAIYOUERSANSHIWANXIANG,DANYIMAIYAYOUZHISHIQIZHONGXIAOXIAOYIBUFEN,ZHIYOUYILIANGGEBAIFENDIANBA。ZHIYOUZHEIGEBILIDEREN,ZAIZHENZHENGPINWEIDANYIMAIYAWEISHIJI,QITADOUSHIZAIGENFENG。ZONGTILAISHUO,ZHENGGEYANGJIUDUIBAIJIUSUOZHANDESHICHANGBILILAISHUO,DOUHAISHIHENDIDE。ZAIZHONGGUOZUOJIUKENENGSHIZUOYIBEIZI、LIANGBEIZIDOUZUOBUWANDE,SUOYIWOSHUO20NIAN、30NIANZHISHIYIGEHENSHAODESHIJIAN。

 

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