上海奇笙配资

可口可乐掌门人--肯特的成功秘诀

自媒体 任奥全球推 2019/5/2 15:18:17

  KEKOUKELEZHANGMENRENKENTEDECHENGGONGMIJUE

  KEKOUKELEDONGSHIZHANGKENTESHUO,ZUICHUDAIYOUAOCAOWENDEKEKOUKELEPINGRONGLIANGJINWEI6.5ANGSI,HEDAOZUIHOUYIKOUHAISHIBINGDE,ERJUEQIAOSHIRANGRENMENHELEHAIXIANGZAIHE。

上海奇笙配资  MUHETAER•KENTE(Muhtar Kent)YINANFEIGAOSUQIXINGZHILVYINGJIEXINDEYINIAN。DAYUELIANGNIANQIAN,XIANNIAN66SUIDEKENTEBAKEKOUKELE(Coca-Cola)SHOUXIZHIXINGGUANYIZHIYIJIAOJIZHANMUSI•KUNXI(James Quincey),ZHUANERCHURENYALIMEINEIMEDADEDONGSHIZHANG,TACONGNEISHIQITOURUGONGLUQIXINGYUNDONG。



  KENTEMINLEYIKOULINGDUKELE,SHUO:“WOKAISHIDUOHUAYIDIANSHIJIANLAIZHAOGUZIJI,JIANDIAOLE35BANGTIZHONG。”

上海奇笙配资  TAHAIZHONGFANGAOERFUQIUCHANG。ZHIQIAN,SHENWEISHOUXIZHIXINGGUANDEKENTEWUFATOURUZUGOUSHIJIANLAIDAHAOGAOERFUQIU,SHITAJIHUYAOJUSANGDIFANGQIZHEIXIANGYUNDONG。“ZHEIYIQIEDOUGUANHUSHIJIANFENPEI,JIUXIANGZIBENPEIZHIYIYANG。”

  KENTEXIANZAIXIANGDEJIUSHISHIJIANWENTI,TADASUANZAI4YUEBADONGSHIZHANGDEZHIWEIYEYIJIAOJIKUNXI,JIZIJIZHIZHANGZHEIJIA2000YIMEIYUANYINLIAOJITUANDE10NIANHUASHANGJUHAO。KENTE40NIANZHIYESHENGYADEDABUFENSHIJIANDOUZAIYIJIAGONGSIGONGZUO,ZAIXIERENZHIJI,TAHENXIANGBAZIJILIUXIADEYINGXIANGKUANGDINGWEI“ZHUANZHUYUZHANGQICHENGGONG”。

  KENTEHUIYIDAO,KEKOUKELEDEZUIDAGUDONGWOLUN•BAFEITE(Warren Buffett)CENGDUITASHUO,XIWANGGUANLIZHEBAQIYEDANGZUOTAMENDUONIANBUNENGCHUSHOUDEJIAZUZICHAN,BAOZHEZHEIYANGDEXINTAIQUJINGYINGQIYE。“WORENWEI,BENZHISHANG,ZHEIJIUSHIWOMENSHITUQUZUODESHIQING。”KENTESHUO,“ZHONGYAODEBUSHINIZUOWEISHOUXIZHIXINGGUANLIZHIDENEITIANGONGSIBIAOXIANZENMEYANG,ERSHINILIKAISAN、SINIANHOUGONGSIBIAOXIANZENMEYANG。”

上海奇笙配资  CONGGENGZHANGQILAIPINGPANGUANLIZHEDUIKENTEYOULI:2017NIANKUNXIJIERENSHOUXIZHIXINGGUANSHI,YOUYUSHICHANGDUIHANTANGQISHUIXUQIUPIRUAN,KEKOUKELEDEGUJIALUOHOUYUJINGZHENGDUISHOU。ZAIKUNXIKAISHICHANSHUJIAKUAIYEWUDUOYUANHUAHEJIADATOUZILIDUDEZHANLVEHOU,KEKOUKELEDEGUJIAPAOYINGLEJINGZHENGDUISHOU。

  KENTEHUIYISHUO:“WOCONG2010NIANKAISHIJIUYIZHISHUO,WOMENYUNYINGZHEIJIAQIYEDESHIHOUBUJINYAOZHEYANYUXIAYIGEJIDU,YEYAOZHEYANYUJIEXIALAISIFENZHIYISHIJI。”2010NIAN,ZAIKENTELINGDAOXIA,KEKOUKELEYI120YIMEIYUANSHOUGOUQIZUIDAZHUANGPINGHEZUOHUOBANCoca-Cola EnterprisesDEMEIGUOZICHAN,HANDONGLESHUANGFANGCHIXUYIGESHIJIDEGUANXI。CIQIANKEKOUKELEPINPAIYUZHUANGPINGTEXUJINGYINGYEWUSHIFENKAIDE,HOUZHEMEITIANXIANGQUANQIU(GUBAHECHAOXIANCHUWAI)2700WANLINGSHOUSHANGTIGONG20YIFENCHANPIN。

  ZAIAODALIYADEAmatilHETUERQIDEEfes Beverage GroupRENZHIQIJIAN,KENTEZIJIJINGYINGGUOKEKOUKELEDEZHUANGPINGYEWU。TABIAOSHI,TAZAOJIUZHIDAOXUYAOZHENGHEMEIGUODEZHUANGPINGYEWUTIXI,BINGDUIQIJINXINGZHENGDUN,DANZHIZHAOCHUWENTISHIBUGOUDE。“NIXUYAOYOUYONGQI,YOUZHANGYUANDEYANGUANG,ZAICHUANYUESUIDAODESHIHOUYOURENNAIMEIYANDERENJING。”KENTESHUO,TAJIEYONGLEWENSIDUN•QIUJIER(Winston Churchill)DEHUA,CHENGQIJILITAZAIHOULAIYANBIANCHENGDEYICHANGKUANGRICHIJIUDEJIAOLIZHONGJIANCHIDAODI。

上海奇笙配资  ZHENGHEZHUANGPINGYEWUSHIYIXIANGZIBENMIJIXINGDERENWU,ZHEITUOLEILEKEKOUKELEDELIRUNLV——ZHIDAOKENTEZAISHOUXIZHIXINGGUANRENQIJIEJINMOWEIDESHIHOUBAZHUANGPINGZICHANZAICIZHUANXINGWEITEXUJINGYINGYEWU。

  “MEIGERENDOUGAOSUWONEISHIBUKENENGDE……ERZHIHOUDESHISHIZHENGMINGNEIBIWOXIANGDEGENGNAN。”TACHENGREN,DANTARENWEI,XIANGBITAZUOCHUDEQITARENHEJUEDING,ZHEIGEJUEDINGJIANGZAIGENGDACHENGDUSHANGZAIWEILAI10NIANJIAQIANGKEKOUKELEDEGENJI。XIANZAI,TABIAOSHI,“JIKE”DEXINZHUANGPINGCHANGSHANGZHENGZAIZAICITOUZI:“SIWEIYIJINGCONGWEICHIZHUANWEIZENGZHANG。”

上海奇笙配资  RANER,YOUYUHUAERJIEGENGGUANZHUXIAYIGEJIDU,CIJUKAOYANLEYIXIEGUDONGDENAIXIN,JIDUANQIYEJIDAILAILEYALI。KENTEDEYINGDUIZHICESHIXUEJIANCHENGBEN,JIANGZHONGDIANCONGCHANLIANGZHUANYIDAOSHOURUSHANG。

  ZAIZHUANGPINGYEWUSHANGDEJUCUOYEZHAOZHILEPIPING,PIPINGZHERENWEIKENTEZAITANSUANYINLIAOZOUXIANGSHUAILUOZHIJITAIGUOGUANZHUKEKOUKELEPINPAI。KENTEBOCHILEZHEIZHONGXIANGFA,ZHICHUTAZAIJITUANDECHANPINZUHEZHONGZENGTIANLE1000GEPINPAI,CONGYINYONGSHUIDAOGUOZHIDENG。

  TONGSHI,KENTEHAICAIQULEQITACUOSHI,WEIGONGSIDAZAOYIGEGENGJIANKANGDEZHANGQISHENGTAIXITONG,TACHANSHULEYIXIANGJIYUJIESHUI、XIAOFEIZHEFUZHIHENVXINGFUQUANDEKECHIXUZHANLVE。

上海奇笙配资  “DANGWOMENCHANSHUZHEIYIYUANJING,JIGENGQIANGDADESHEQUNENGGOUDAOCHUGENGQIANGJINGDEYEWUDESHIHOU,RENMENYIWEIWOMEN……SHIHUOXINGREN。”TACHENGREN。DANTABIAOSHI,DADAOGONGSISHEDINGDESHUIPINGHENG(water neutrality)MUBIAOJIESHENGLEZIJIN,ERZAIXINXINGSHICHANGPEIXUN500WANNVXINGQIYEJIAJIANGPEIYANGYIDAIZHONGSHIDELINGSHOUSHANG。

上海奇笙配资  ZHEIYANGDETOUZIYESHIKENTESUOCHENGDE“DIANXINGDEQUANQIUQIYE”DEYIBUFEN。

  KENTEDECHENGZHANGJINGLIRANGTAHENRONGYIJIESHOUZHEIZHONGWENHUA。TACHUSHENGYUNIUYUE,DANGSHITADEFUQINRENTUERQIZHUNIUYUEZONGLINGSHI,ZHIHOUTAZAIYINDU、YILANG、BOLANHETAIGUOJUZHUGUO。TAZAIYINGGUOHEERDAXUE(University of Hull)HUODEJINGJIXUEXUEWEI,ZHIHOUFANHUINIUYUE,ZAINEILIBEIKEKOUKELEZHUANGPINGCHANGDEXIAOSHOUPEIXUNSHENGXIANGMULUQU。

  KENTESHIKEKOUKELEZAI10NIANLIYINGLAIDEDISIWEISHOUXIZHIXINGGUAN,SHIXIANPINGWENJIAOBANGSHITABEIPINGPANWEICHENGGONGLINGDAOZHEDEYIGEBIYAOTIAOJIAN。JIRENGUIHUAXUYAOSHOUXIZHIXINGGUANDECHIXUGUANZHU,TASHUO:“NIXUYAOJINZAOQUEDINGNIRENWEISHEINENGSHENGREN,RANHOUNIXUYAOKAISHIWEITAMENZHIDINGYITIAOLUXIAN,BINGQIEQUANCHENGZHENGQUDAODONGSHIHUIDEZHICHI。”

  ZIGAOFENYONGDEKUNXIBINGBUSHIWEIYIDEHOUXUANREN,DANWEILEKAOYANZHEIGEYINGGUOREN,KENTEXIANSHIBATACONGAGENTINGDIAOWANGMOXIGE,RANHOUYOUDIAOWANGOUZHOUXIBEIDIQU,ZHIHOUCAITIBAKUNXIWEISHOUXIYUNYINGGUAN。KENTEBIAOSHI,ZHEIYILUZOULAI“YOUDALIANGFANZHONGGONGZUO,QUANCHENGBUDUANDEFUDAOHEZHIDAO。”



上海奇笙配资  KENTEBIAOSHI,TADELINGDAOFANGSHISHOUDAOYIZHONGXINNIANDEQISHI,JIMEIYIJIAQIYEDOUYOU“YIGEDANZHEDIAN……YEJIUSHI1MEIYUAN、10LUBUHUOZHE100RIYUANCHAOPIAOYISHOUDEDIFANG”。WULUNKENTEQUNALI,TADOUHUIBAIFANGLINGSHOUSHANG。TAHAIJIANGLEYIGEGUSHI:YOUYICIYIQIQUNIUYUEBINXIFANIYACHEZHAN,TATIXINGTONGSHIMENZHUYIGANHUOCHEDETONGQINZULIUZAIZHUOSHANGDEYINLIAOPING。“SUOYOUDEPINGZILIDOUHAISHENGZHEIMEDUO。”KENTESHUO,TAZHILEZHIHAISHENGYIBANDELINGDUKELE。“WOSHUO,ZHEISHIZENMEHUISHIA?RENMENKEBUHUIBATAMENDEQIANLIUZAIZHUOSHANG。”

上海奇笙配资

上海奇笙配资  ZAINEICIGUANCHADAODEQINGKUANGDEQIFAXIA,KEKOUKELETUICHULEXIAOHAOCHANPIN,ERDANGSHISHIFENGZHENGZHIRENSHIGUANZHU“DAHAO”HANTANGYINLIAOFANLAN。KENTETIDAO,ZUICHUDEDAIYOUAOCAOWENDEKEKOUKELEPINGRONGLIANGJINWEI6.5ANGSI,HEDAOZUIHOUYIKOUHAISHIBINGDE。KENTEBIAOSHI,JUEQIAOSHIRANGRENMENHELEHAIXIANGZAIHE。“ZHEIJIUSHIGUANJIAN;NIHUIHAIXIANGZAIHEYIKOU。”

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