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独家专访:米丹奴创始人米继斌一位有情怀的服装人谈企业发展

2020/5/31 21:30:00 来源:

米丹奴

 



   MIJIBIN:CONGSHIFUZHUANGXINGYE20DUONIAN,TACONGLINGSHOUDEZHONGDUANXIAOSHOUZHUBUZOUDAOLEDAILI,HOUYOUCHUANGLILEMIDANNUPINPAI。ZAISHICHANGYUNYINGZHONGJILEILEZIJIYITAOJINGYINGGUANLIJINGYAN,JINGGUOYUMIJIBINDONGSHIZHANGDEGOUTONGLEJIE,WOMENKANDAOYIWEINIANQINGRUIZHIDEQIYEJIA,YINWEICONGSHIFUZHUANGXINGYEQIBENSHENDEDABANZHEZHUANGJIUHENCHAO,DANGWOMENTANDAOQIQIYEJINGYINGJIPINPAIFAZHANSHI,MIZONGZHENDESHIDAKAILEHUAXIAZI,CONGZIJIDUIYUFUZHUANGXINGYEDEREAIDAOYIPIANQINGHUAI,TAGANKAIDESHUOZIJIJIUSHIXIHUANZHEIGEXINGYE,YINWEISHICONGJICHUYIXIANSHICHANGZOUCHULAIDETA,DUIYUSHICHANGXIAOFEIZHEDEXIHUANDEKUANSHIGENGXINHUANDAIYAOQIUTANENGGOUSHIKEBAKONG,ERQIEZAICHANPINYANFASHEJITOUZIFANGMIAN,TASHIFENDEDAQI,BUJINZISHENFEICHANGJINGTONG,ERQIEDAFANWEIDEYUGUONEIWAIDESHEJISHIYOUZHEJINMIDEQIANYUEHEZUO,YENANGUAITADECHANPINWULUNSHIRICHANGDESHICHANGGUANKONG,HAISHIZAIYIQINGZHIXIADEKEXUEZHUANBIANXIAOSHOU,CHUCHUNENGGOUTIXIANDAOYIGEFUZHUANGRENDEJINGMINGYUGANLIAN。

上海奇笙配资  WOXIANGXINSHIFUWANGWEINITUICHUDEXINGYEZHUANJIA、FUZHUANGQIYEJIADEYIFANJIAOLIUYIDINGNENGGOUYOUNIKEYIJIEJIANZHICHU,TEBIETIDAOTAZAISHICHANGGUANLIFANGMIANYOUZIJIDEYITAOMIJIJIWOWOMENYIXIENIANQINGDEFUZHUANGRENDECANKAO,GUORENZHICHUYIDINGYOUTADEYOUSHISUOZAI,ZUIHOU,MIZONGTANDAO5GSHIDAIDEZIJIRUHEBAWOSHANGJI,RANGWOGANCHUDAOTABUJINJINSHICHUANTONGSHIQIZUODAOYOUXIU,WEILAIFAZHANYIJINGXIONGYOUCHENGZHU,DANGRANRENJIADESHANGYEMI,WOYEJIUCIDAZHU,TAZAISHIPINZHONGYUWOMENDEMEINVJIZHESHIRUHEGOUTONGJIAOLIUDE,YOUNEIXIEZHIDEXUEXIJIEJIANDE,XUYAONIMANMANDELINGWUA!


  世服网:米董,我们知道您公司设计的产品都是嘻哈、Oversize这种类型的,您能向我们简单讲述一下你的设计团队和设计理念吗

上海奇笙配资  MIJIBIN:WOMENDESHEJITUANDUIMUQIANYIJINGGENJIGEGUOJISHANGDESHEJISHITUANDUIDOUYOULIANLUO,BINGQIEWOMENHAIYOUJIGEBUTONGGUOJIADEYOUXIUSHEJISHIGENWOMENQIANYUE,SUOYIZHEIXIELAIZISHIJIEGEDILIUXINGQIANXIANZUIHAODEYUANSUDOUHUIHUIJIDAOWOMENMIDANNUDECHANPINSHENSHANG,TONGSHIWOMENMIDANNUQIXIADESHEJISHITUANDUIYESHIYOUZHEJISHINIANSHICHANGJINGYANQIANGHANTUANDUI,ZHEIYESHIWEISHENMEMIDANNUNENGGOUZAIZHEIGEWANLIUDEPINPAIZHONGTUOYINGERCHUBINGQIEYIZHIBAOCHICHAOLIUDEXIANFENG、LINGTOUYANGDEZHEIZHONGZHUANGTAI。SUIRANYIQINGDUIWOMENYOUYIDINGDEYINGXIANG,DANSHIWOXIANGXINWOMENDEPINPAIFUSHIDEKUANSHIBUHUISHOUDAOZHEIGEYIQINGDEYINGXIANG,YINWEIWOMENMEIYOUTINGXIAJIAOBU,ZAIYIQINGQIJIANWOMENYESOUJILESHIJIEGEDILIUXINGKUANSHI、BAOKUOCHAOLIUYIZHIWOMENDOUZAIHUIZONG,SUOYIWOMENTUICHUDEXINKUANYIDINGBUHUIRANGXIHUANMIDANNUDEXIAOFEIZHESHIWANG。


  世服网:现在消费者对衣服的要求还是挺高的,不仅要求要个性、要亮眼,对质量的话也是有很高的要求,那我想问一下咱们米丹奴品牌在产品设计、生产、销售这些环节当中您是如何把控好质量这一关的

上海奇笙配资  MIJIBIN:CONGMIDANNUPINPAICHENGLIDENEITIANQIGONGSISHANGXIADOUBINGCHENGZHEYIGELINIANJIUSHIZHILIANGDIYI,YIZHILIANGQIUSHENGCUN,SUOYIWOMENCONGYUANTOUKAISHIJIUBAKONGDEFEICHANGYANMI,BAOKUOZHIYIYONGDEBULIAOSHA、ZHI、RANDAOFUZHUANGDESHENGCHANGONGYI,MEIYIGUANWOMENDOUYANGESHAIXUAN,ERQIEWOMENCONGZHIYIDAOCHENGYIDEMEIYIGEBUZHOUDOUYOUDISANFANGDEJIANCEJIGOULAIJINXINGJIANCE, SUOYIWOMENMEIYIJIANYIFUDOUSHIDADAOHUANBAOYAOQIUDE。MUQIANQUANMINDUIYIFUDEPINZHIYAOQIUYUELAIYUEGAO,SUOYIWOMENGENGBUNENGTOUJIQUQIAO,BIXUYAOBAZHEIPINZHIFANGDAODIYIWEI。YINWEIWOMENYIFUPINZHIYIZHITEBIEHAO,SUOYIZAIHEBEIYIJIAFEICHANGDADESHANGCHANGDUIMIDANNUPINPAIFUZHUANGJINCHANGSHIMIANJIANKEYIZHIJIESHANGJUDE,DUIYUTAMENDEZHEIFENXINRENWOMENNENGZUODEJIUSHIBAWOMENDEFUZHUANGDEPINZHIJINGYIQIUJING,YIDINGHUIBACHANPINZHILIANGZUODAOZUIHAO。


  世服网:听了米董说的话我也了解到了正因为您对产品质量的严要求、对市场和消费者的负责,所以我们这个品牌做了十多年,在这十多年当中肯定有一些鲜为人知的故事您能跟我们讲讲吗

  MIJIBIN:CONGMIDANNUPINPAICHENGLIDAOXIANZAIYIJING15NIANLE,DANGSHIZUOZHEIGEXINGYEDESHIHOUSHIYINWEIWOTEBIEXIHUANFUZHUANG,QISHIZAIJINRUDAOZHEIGEXINGYEDECHUQIWOJIUYISHIDAORUGUOXIANGJIANGSHIYEZUODAJIUYIDINGYAOZOUPINPAIZHILU,SUOYIWOZAI15NIANQIANJIUZHUCELEMIDANNUZHEIGEPINPAI。 SHUOSHIHUA,JINGYINGMIDANNUPINPAIZHEIMEDUONIANYEBUSHISHUNFENGSHUNSHUIGUOLAIDE,WOMENJINGLIJINRONGWEIJI、JINGLILEZHUANXING,ZHEIQIZHONGDEKUZHIYOUZIJIZHIDAO,DANWOMENTONGYANGRENSHIDAORUGUOMEIYOUZIJIDEPINPAINEIJIUYONGYUANZHINENGZUOSANHU,ERBUNENGZIJIZUOCHUNENGMANZUXIAOFEIZHEDEFUZHUANG。SUIRANSHUOMIDANNUFUSHIDEDONGSHIZHANGSHIWO,DANWOGENGJUEDEZHEIGEPINPAIBUJINJINSHUYUWO,TAGENGSHUYUWODEYUANGONGHEWODEKEHU。SHIDUONIANDEDAPINWOMENYEZAIFUZHUANGXINGYEZHONGZANLUTOUJIAO,SHEJIFENGGEYESHICONGZUIKAISHIDEYUNDONG、XIUXIAN、QINGLVDAOXIANZAIQINGSHEDECHAOPAI,ZAIZHEIGEGUOCHENGZHONGWOMENYIZHIBINGCHENGDEJIUSHIBACHANPINZHILIANGZUOWEIDIYIYAOYI,BINGQIECHANPINDEDINGJIADOUSHIZUIDIDE,QISHIYIGEQIYEKENDINGSHIYAOZHUANQIANDEYINWEIYEYAODUIYUANGONGFUZE,DANWOMENZHUIQIUDESHIBOLIRUN,ZAIDUIYUANGONGFUZEDETONGSHIYEDUIXIAOFEIZHEFUZE。SUOYIYANBAZHILIANG,ZHUIQIUBOLIJIGUANGDAXIAOFEIZHEDAILAIDESHIZHILIANGHAODEMIDANNU、KUANSHIXIHUANDEMIDANNU、JIAGENENGJIESHOUDEMIDANNU。


  世服网:通过米董刚才的讲述我们知道您是一个很有情怀的服装人,那我想问一下目前我们的产品是遍布大江南北,哪个市场是我们米丹奴产品最受消费者喜爱的,为什么

   MIJIBIN:HAISHIYOUYIDINGQINGHUAIDE,ZHEIGEWOJIUYAOJINIJIANGGEXIAOGUSHI,ZAICHENGLIZIJIDEPINPAIZHIHOUWOSHIZAIBEIJINGDEFUZHUANGPIFASHICHANGJIUZAIMUXIYUANDAHONGMEN,WOMENDANGSHISHIZUODAILI,YOUFENGFUDEGENJI,ZAIMIDANNUPINPAICHOUHUACHUQIWOMENZAIHEBEIJIHUSUOYOUDEDIFANGBAOKUOXIANCHENGDOUYOUWOMENDEKEHU,YESHIYOUYUWOMENDUIDAIKEHUZHENSHI、CHENGXINSUOYIKEHUDOUBIJIAOXINRENWOMEN。HAIYOUJIUSHIWOMENDECHANPINZHILIANGQUESHIGUOYING,FUZHUANGKUANSHITONGLEIHUACHANPINKENDINGHUIYOU,DANSHIWOMENDEYIFUZHILIANGHAO,ZHUJIANZAIDANGDIJIUYOULELIANGHAODEKOUBEI,SUOYIWOMENZAIDANGDIJIUYANGCHENGLEHENDUOXIHUANMIDANNUDEFENSI,HOULAIBEIJINGSHUJIE,PIFASHICHANGDOUBANDAOLETIANJIN,BANDAOTIANJINZHIHOUWOMENKAISHELEZIYINGDIAN,PINGZHEKUANSHIHEZHILIANGWOMENZAIDANGDIYOUYINGDELEHAODEKOUBEI,SUOYIWEISHENMEDAOJINTIANWEIZHIDAILISHANG、JIAMENGSHANGHAIYOUGEDACHAOSHISHANGCHANGNENGYONGHUMIDANNUDEPINPAI,JIUSHIYINWEIWOMENZAIDANGDIYOUHAOKOUBEI,MAICHUQUDECHANPINMEIYOUYINWEIZHILIANGTUIHUODE。WOGENDAILISHANGMENCHENGNUOGUORUGUOYOUXIAOFEIZHEYINWEIZHILIANGWENTITUIHUODESUNSHIWOHUICHENGDAN,KEHUDECHEFEIWODOUHUIBAOXIAO。

上海奇笙配资WOZHISUOYIZHEIMESHUOSHIYINWEIWODUIWODECHANPINZHILIANGYOUXINXIN。WOZUOZHEIGEPINPAIYILAIYIZHIDEZUOYOUMINGJIUSHI“YIZHILIANGQIUSHENGCUN;YIXINYUQIUFAZHAN”,YINWEIDANGYIGEPINPAIZHUANGDADESHIHOUQISHIWOMENYEZAICHENGZHANG,ZAIZHEICHENGZHANGDEGUOCHENGZHONGYEXUEXILEHENDUO,ZUOWEIMIDANNUDECHUANGSHIRENWOFEICHANGFUZERENDIJIDAJIAYIGECHENGNUO:WOXIWANGNENGBAMIDANNUZHEIGEPINPAIZUOHAO、ZUODA,RANGGENGDUODEXIAOFEIZHENENGGOUXINREN、YILAIWOMEN,RANGNIMAIDAODEMIDANNUCHANPINDOUWUYOUSUOZHI。SUOYISHUONENGGOUCHENGGONGBUSHIOURAN,SHIYINWEIWOMENQIANQIYONGCHENGXINWEIJICHU、YIPINZHIBAOJIAHUHANG、YIKUANSHICHAOLIUZUOWEIWOMENDELINGTOUYANG。

KEHUKENDINGSHIMAIHAODESHANGPIN,ZUOWEIQIYEBUNENGSHUOMEIYIJICHANPINDOUHUIHAO,DANSHIWOMENHUIBAMEIYIJIDECHANPINZHENGQUZUODAOXINGYELIDELINGTOUYANG,CHAOZHEQINGSHE、XIHADELUXIANSHANGZOU。QUNIANGONGSIJUEDINGZHUANXINGYESHIYIGEHENDADANDEJUEDING,XINGYELIYEYOUHENDUORENBUKANHAOGONGSIZHEICIDEZHUANXING,YINWEITAMENBUZHIDAOMIDANNUHUIZENMEQUZHUANXING,WOMENYESHIDINGZHEHENDUOYALIZUIZHONGZHUANXINGCHENGGONGLE。XIANZAIYEYOUHENDUOPINPAIGENFENG,XIANGWOMENGONGSIDESHEJIFENGGEKAOLONG,DANWOJUEDEWOMENHAISHIYAOZUOHAOZIJI,ZHENGSUOWEI“HAOJIUBUPAXIANGZISHEN”,GONGSIHUIGENGZHUANZHUYUCHANPINDESHEJI、ZHILIANG,WOXIANGXINWOMENDECHANPINYIDINGHUIRANGXIAOFEIZHEXIHUAN,BUHUIRANGGUANGDAXIAOFEIZHESHIWANGDE。


  世服网:你好,米董现在5G时代已经到来了,其实任何企业都逃脱不了改革,我们也知道米董您在抖音上面是有去推广自己的品牌文化的,我想问您我们下一步有哪些推广我们品牌文化的计划呢

上海奇笙配资  MIJIBIN:5GDESHIDAIDAOLAIDUIYUGONGSILAISHUOWOMENKANDAOLEJUDADESHANGJI,TONGSHIZOUXIANGDOUYINDEYUANYINBINGBUSHIWEILEDAIHUO,ERSHIXUANYANGMIDANNUPINPAIWENHUA。YINWEIWOMENSHIRANGGENGDUODERENLAIRENSHIMIDANNU,YINWEIDOUYINYOUGUANFANGSHUJUSHIYOUBAYIDUORENZAISHIYONGSUOYIXUANZELEZHEIGEPINGTAI,XIANGRANGGENGDUODERENLAIRENSHI、LEJIEMIDANNU。LINGWAISHUOWEILAIDEGUIHUAWOJUEDEYIGEPINPAINENGGOUZHANGYUANBINGBUSHINIPINPAIZENMEYANG,WOMENYEYAOZUOYIGEYOUQINGHUAIYOUGUSHIDEPINPAI,MIDANNUFUSHIYOUWENHUA、YOUGUSHINEIPINPAIJIUYOUJIAZHI,XIWANGJIANGLAIYOUYITIANXIAOFEIZHENENGCONGMIDANNUZHEIGEPINPAILEJIEDAOWOERBUSHICONGWOQULEJIEMIDANNU。SUOYISHUOWOMENYAOBAMIDANNUCHUANCHENGXIAQU,RANGGENGDUODERENNENGGOUXIHUANMILANNU。

       TONGSHINI,XIANZAIZHENGFUTUICHUYIDAIYILUZAIJIASHANG5GSHIDAIDAOLAI,WOMENYEXIWANGNENGPINGJIEMIDANNUCHANPINDESHEJIHEZHILIANGZOUCHUGUOMEN,MIANXIANGSHIJIE,XUNQIUSHIJIEGEDIDEHEZUOHUOBAN。

DANGRANWOMENHAISHIYAOJIXUNULI,YINWEIRUGUONIXIANGZOUCHUGUOMEN,RANGGENGDUODERENRENSHIMIDANNUHAISHIYAODATIEHAIYAOZISHENYING,WOMENBIXUYAOBAOZHENGBACHANPINPINZHIFANGDAODIYIWEI,KUANSHIZUODAOZUIYOUXIAN,NENGGOUYINDAOCHAOLIU,NENGGOUSHIDANGDANGXIANIANQINGRENDESHENMEIGUAN,WOJUEDEZHEIGESHIWOMENDANGXIAXUYAOZUODESHIQING,XIEXIE。

上海奇笙配资  SHIFUWANGGANXIEMIDONGJINTIANJIESHOUWOMENSHIJIEFUZHUANGXIEMAOWANGDECAIFANGZAICIBIAOSHIGANXIE!


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独家专访:米丹奴创始人米继斌一位有情怀的服装人谈企业发展

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