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疫情下的文娱创业投资:细分领域凉热不一,新业态尝试涌现

2020/2/27 9:12:00 来源: 0

疫情文娱创业投资细分领域业态

GUOQULIANGNIAN,SHOUDUOFANGMIANYINSUDEYINGXIANGHEXIANZHI,WENYULINGYUZHENGTICHUYUHANDONGZHUANGTAI。XIANJIEDUAN,SUIZHEXINGUANFEIYANYIQINGDEFASHENG,WENYUBUTONGZIXINGYEZHENGMIANLINBINGHUOLIANGZHONGTIANDEJINGYU。

上海奇笙配资DIANYING、YANCHU、SAISHIDENGXIANXIAYETAIZAIYIJIDUJIHUKELIWUSHOU,YOUXI、DUANSHIPIN、ZHIBOGONGSIDERIHUO、FUFEILVDENGSHUJUZHIBIAOZEDAFUTISHENG。ZAIZHEIZHONGQINGKUANGXIA,WENYUCHUANGYEGONGSIYOUNAXIEFANSIHEYINGDUICELVE,WENYUTOUZIJIJINYOUGAIRUHEBAKONGTOUZIJIEZOU、DIAOZHENGTOUZICELVE?

疫情冲击引导商业模式反思

CHENHAIZIBENHEHUORENCHENYUETIANDUI21SHIJIJINGJIBAODAOBIAOSHI,MUQIANDEYIQINGZHOUQILI,BUTONGWENYUXIFENXINGYEQUESHISHOUDAOBUTONGCHENGDUDEYINGXIANG。SHOUXIAN,DUIYOUXI、DUANSHIPIN、ZHIBOXINGYELAISHUO,SHOUYIYUQUANMIN“ZHAIJIA”,CHANPINDEYONGHUHUOYUEDUFANERSHENGGAO,YONGHUNIANXINGZENGQIANG,FUFEIXIGUANYEZAIZHUJIANYANGCHENG。

上海奇笙配资DIER,DUIDONGMAN、WENXUE、YINLEXINGYELAISHUO,JIBENBUSHOUYIQINGYINGXIANG。YINWEIZHEIXIEYETAIDEGONGZUOZHEYUANLAIJIUJIBENYIGERENHUOGONGZUOSHIDEXINGTAIGONGZUO,BINGBUXINGCHENGRENYUANJUJI,WANGZHANYUNYINGYEKEYIZAIXIANSHANGWANCHENG。

DISAN,DUIDIANSHIJU、ZONGYIZHEIZHONGZHANGSHIPINCHANPINLAISHUO,KENENGJIUMEIYOUNEIMEXINGYUN。XINDIANSHIJU、XINJIEMUDEKAIPAIXUYAOJUZU、GUANZHONG、JIABINDENGDALIANGRENYUANDECANYU,ZHEIZAIMUQIANDEYIQINGFANGKONGJIEDUANHENNANSHIXIAN,YOUCIYEHUIYINGXIANGZHANGSHIPINWANGZHANDEJIDUGUANGGAOSHOUYI。NEIXIEYIJINGZHIZUOWANCHENG、NENGGOUSHANGXIANDECUNLIANGNEIRONG,FANERHUIGENGRONGYIXIYINGUANZHUDU、HUODEYINGXIAOZIYUAN。

DISI,DUIDIANYING、YANCHUZHEIZHONGXIANXIAYETAILAISHUO,SHOUDAOYIQINGYINGXIANGZUIYANZHONG,TAMENZAIYIJIDUHENKENENGSHIKELIWUSHOUDE。DANZHEIQISHISHIYIQINGDUIXIANXIAYETAIDAILAIDEPUBIANXINGTIAOZHAN,CANYIN、XIAOFEI、LVYOUDENGZHUYAOYIKAOXIANXIAQUDAODEXINGYE,TONGYANGSHOUDAOYINGXIANG。

“TONGGUOZHEICIYIQING,DAJIAYEHUIBUDUANFANSI:MUQIANQUANQIUFANWEINEIHEITIANESHIJIANDEBUDUANFASHENG,SHENMEYANGDESHANGYEMOSHINENGGOUJINGSHOUZHUWAIBUHUANJINGBIANHUADAILAIDETIAOZHAN,BUZHIYUYINGLAIHUIMIEXINGDEDAJI。”CHENYUETIANSHUO。

上海奇笙配资CHUANGYEZHEXUYAOSIKAO,ZAIGUONEIXIANSHANG、XIANXIAJICHUSHESHIDOUBIJIAOJIANQUANDEQINGKUANGXIA,SHIFOUYINGGAIJINHUASHANGYEMOSHI,TONGSHIFAZHANXIANSHANG、XIANXIAQUDAO,CONGERGUIBIYIXIEFENGXIAN。BIRUDIANYINGXINGYE,YEKEYILIYONGXIANSHANGDECHUKOU,BUYAOTAIYILAIXIANXIAQUDAO。

新业态尝试尚需培养用户习惯

上海奇笙配资“BIAOMIANLAIKAN,YIXIEBUYILAIXIANXIAJIAOYICHANGJINGDEXINGYESHOUYIQINGYINGXIANGJIAOXIAO,DANSHISHISHANGRENHEXINGYEZHIYAOYANGONGCHANXIAORENYIHUANJIESHUYURENYUANMIJIXING,DOUHUINANYIBIMIANZHEICIYIQINGDEFUMIANYINGXIANG。”SANQIANZIBENCHUANGSHIHEHUORENHUANGHUANGDUI21SHIJIJINGJIBAODAOSHUO。

上海奇笙配资BIRUYANSHENGPINDIANSHANG,JINGUANCHUNJIEQIJIANXIANSHANGGOUMAIREDUCHIXU、DABUFENWULIUQUDAOPEISONGHUIFUXUNSU,DANYANSHENGPINDESHEJISHENGCHANQUEWUFAZHENGCHANGJINXING。XIANGGUANGONGSIDANGQIANDABUFENDOUSHIXIAOSHOUKUCUNCHANPIN,XINPINSHANGJIAZHINENGWANGHOUYANQI。

CIWAI,DAJIAKANHAODEYOUXILINGYU,JINGUANHENDUOQIYEZAICHUNJIEQIJIANQUDEBUSUDEYEJI,DANZHUYAOHAISHIZHENDUIYIJINGZAIXIANDEYOUXICHANPIN。YOUXIDEKAIFAHUANJIETONGYANGSHUYULAODONGMIJIXING,YEYIKAOYANFARENYUANJIZHONGBANGONG,YIQINGQILINGSANJUJIABANGONGMOSHIXIAOLVHENDI、NANYIWEIJI。ZHEIZHONGQINGKUANGXIAHENDUOGONGSIYEJIJIXIANGBANFAJIANSHAOSUNSHI,BIRUCAIYONGSHAOLIANGHEXINRENYUANANZHAOXIANGMUTUANDUIHUAFEN、FANJINGGELIQIHOUJIZHONGFENGBISHIBANGONGDEMOSHI。

上海奇笙配资YIQINGQIJIAN,WENYUXINGYEYECHUXIANXINYETAI、XINCHANGSHI。21SHIJIJINGJIBAODAOJIZHEGUANCHAFAXIAN,JINRITOUTIAO、XIGUASHIPINYIJINGLIANHEYINLEGONGSIMODENGTIANKONGTUICHU“ZHAICAOMEI”XIANSHANGYINLEJIE,KUAISHOUYUXIAOGUOWENHUAYEGONGTONGDAZAOLE“YUNCHUANMEN”ZHIBOHUDONGSHAFAXIJUXIU。

HUANGHUANGRENWEI,DUIXIAOJUCHANG、YINLEJIEDENGXIANXIAYETAILAISHUO,XIANSHANGZHIBOJISHICHANGSHIHETUPO,YESHIYIZHONGBUDEYIERWEIZHIDEXUANZE,YOUHUACHANPINTIYANHEPEIYANGYONGHUXIGUANXUYAOYIDUANXIANGDUIJIAOZHANGSHIQI。RUGUOSHIDUANQIDEYIQING,KENENGDUIWEILAIXINYETAIZAISHICHANGJIEGOUZHONGDEBIZHONGYINGXIANGBUHUITAIDA。YIQINGJIESHUYIDUANSHIJIANHOU,YUANYOUDECHUANTONGYEWUSHOURUHAISHIHUIHUIGUIZHENGGUI。

VC坚守文娱投资,更青睐技术驱动型项目

ZAIYIQINGYINGXIANGXIA,VCXINGYESUIRANYIJINGFUGONG,DANHAISHIZUOXINGYAN、FUPAN、TOUHOUGUANLIGONGZUOJUDUO,TOUZIYEWUZHINENGZANSHITINGXIALAI。DUIWENYUTOUZIJIJINLAISHUO,YEMIANLINTONGYANGDEQINGKUANG。

“WOMENKEYITONGGUODADIANHUALEJIEYIJIAGONGSIDEJIBENQINGKUANG,DANXIANGYAOPANDUANYIJIAGONGSIDETOUZIJIAZHISHIXUYAOSHIDIDIAOYANDE,HETONGTANPANYEBIXUSHIMIANDUIMIAN。NIHENNANSHUOMEIJIANGUOYIJIAGONGSIDECHUANGSHIREN,MEISHIDIQUGUOGONGSILIBIAN,QIANJIUDAGUOQULE。”CHENYUETIANSHUO。

NANSHANZIBENCHUANGSHIHEHUORENHEJIAYEDUI21SHIJIJINGJIBAODAOBIAOSHI,JINNIANHUIHUADALIQIZUOHAOTOUHOU,QUANMIANWANSHAN、GUIFANTOUHOUFUWUTIXI,QIESHICONGYEWU、CAISHUIFA、RENLI、GONGGUANDENGGEGEFANGMIANFUWUHAOBEITOUQIYE,BAOZHENGXIANYOUBEITOUZUHEGENGHAODIFAZHANHETUICHU。

ZAITOUZICELVEFANGMIAN,HEJIABIAOSHI,NANSHANZIBENDETOUZICELVEBUHUIYOUDADEBIANHUA,RENGRANJUJIAOWENYUCHANYE,BAOCHIDUICHANYEDEMINGANXING,BAOKUOZHIQIANTOUZIGUODEYIXIEXIFENSAIDAO,RUGUOYOUYOUZHIDE、JUBEICHAYIXINGDEHAOXIANGMUYEHUIJIXUTOU。CIWAI,TUANDUIYEFEICHANGGUANZHUVR/AR/YUNYOUXIDENGXINJISHUDAILAIDEXINJIHUI,BAOKUOCICIYIQINGHOUYIXIEXINJUEQIDECHANYEJIHUI。

“YIJISHICHANGYUERJISHICHANGBUTONG,BUNENGJIUSHIJIANJINXINGTOUZI,GENGDUOKANZHONGDESHI5DAO10NIANDEZHANGQITOUZIJIHUI。”CHENYUETIANSHUO。DUICHENHAIZIBENLAISHUO,RENGJIANCHIZISHENTOUZICELVE,XIANJIEDUANZHUYAOTOUWANGLIANGGEFANGXIANG:YISHI,JISHUQUDONGDAILAIDEXIFENXINGYEFAZHANJIHUI;ERSHI,YU95HOU、05HOURENQUNXIANGGUANDECHANPINHENEIRONGYESHIZHIDETOUZIDE,TAMENDEHUAYUQUANZHENGYUELAIYUEDA。

HUANGHUANGYEBIAOSHI,GONGSIDEZHENGTITOUZICELVEBINGMEIYOUYINYIQINGFASHENGERGAIBIAN,DANZHENGTIGONGZUOJINDUHUIYOUSUOYANHUAN。BIRUJIJINNIANQIANQIDONGDEBEITOUXIANGMUBINGGOUSHIYISHEJIBIAODEGONGSI、LVSHI、TOUZIFANGDENGDUOFANGDEGOUTONG,YIQINGYINGXIANGXIAJINZHANHUIXIANGDUIMANYIXIE。

上海奇笙配资“WOMENDELINGWAIYIJIABEITOUGONGSIHENXINGYUN,ZAILAYUEERSHIBADESHIHOUXINYILUNRONGZIZIJINDAOZHANG。”HUANGHUANGWEICIGANDAOQINGXING,“WOMENDANGSHIYEBUZHIDAOYIQINGHUIZHEIMEYANZHONG,ZHISHICHANGGUICAOZUO——LUODAIWEIAN。”

 

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